I can truly report that the X Media Lab mentorship program in Melbourne over the last weekend was a total blast. I sat in as a mentor for some companies - and also sat in on our One Minute World project with a number of mentors from various companies and backgrounds...
Here is a quick overview on some of the mentors and their experience
Chloe Sladden - VP Strategic Partnerships at Current TV. Current TV is the interactive TV play that was initiated by Al Gore in the US. Very interesting propostion with a considerable amount of consumer created content. Chloe has tremendous experience in TV, consumer created content - brilliant!
Brian Seth Hurst - CEO, Opportunity Management. Here is another person with a big vision and an even bigger heart. Great guy who has been involved in developing interface design for companies like TiVo, AOL and many others. This guy has an intimate knowledge of TV and Internet convergence.
Jennifer Lewis - Cross Media Editor for The Straits Times. Jennifer has been responsible for the vision and execution of bringing the oldest newspaper in Singapore into the 21st Century by creating a citizen journalism play called STOMP. A revolutionary play.
Paul Daly - Director - Innovation at M.Net. M-Net is a play that brings together Telstra, Alcatel and Channel 7 in Australia to create and leverage content into the mobile space. He has extensive experience in the space and is a very calm and clear thinker. Fantastic to get access to his mind.
Neeraj Roy - MD and CEO, Hungama Mobile. Neeraj runs a mobile company in Mumbai that has access to more Bollywood content than any other company in the world. His company delivers content across a huge percentage of the global population and he is one the of the most connected people in the space anywhere. And a fantastic guy too!
Brad Keeling - famous in Australia as part of the original One Tel team, Brad remains a truly gifted marketer and has is now VP Marketing of Slice Wireless, one of the big mobile media publishers in Europe. Brad has an enormous understanding of the mobile content market world wide.
Each one of these mentors has a tremendous amount of experience. These were just a few of the people that I met over the weekend. All very approachable too.
I pay credit to Meegan Elliot and Brendan Harkin for putting the event together!
Over the last year here at Perceptric, we've spent huge amounts of time and energy thinking about 'what's next?' So many great things to do, so little real time. But the pace of our thinking, planning and development quickened in the last four months. Now, a company that we have been incubating makes its first public appearance this weekend.
Welcome Perceptric Media! And, as even more trumpets sound, and applause, (certainly around our offices) just grows and grows, welcome One Minute World! Yes, not one, but two great new entities and ideas.
Perceptric Media is a group of really, really, talented people that we have assembled who all have great backgrounds, long experience and big futures. What they get is that today's social, business and media environment is more open, more fluid, more interesting, than any ever before.
No one knows what's going to work as we go forward. But the incredible thing is that everyone bold enough to have an idea gets a chance to shape the landscape. The key differentiator is execution. Can a company do what it says? Perceptric Media will. We intend that Perceptric Media be one of the companies that do the shaping. More on the team we have assembled in the next few days.
One Minute World is the first community from Perceptric Media. One Minute World is content for today. Byte size brain food. Everything you need to know, everything you want to have. Any media platform, mobile phone, iPod, laptop, PC, podcast; accessible through the internet, RSS feed, 3G; whatever, whenever.
Startups run fast. Perceptric Media is no exception. As One Minute World emerges be the first to be in touch with our releases, news, development, team by registering or joining our mailing list here. More on the community and our plans over the next few days.
Australia's Telstra executive shot the country in the heart Monday. The dominant telco said no to a high speed broadband. Or what it called high speed. Yesterday Apple indicated why superfast broadband is need. It released the MS O/X Leopard operating system.
Commentators immediately pointed out what Leopard can do if supplied with enough big fat connection to the outside world. In our office with 3mbps down its challenging when Skype video is on, Pandora is playing, various other programs are open, and all going hard. Australian broadband speeds are almost always under 1.5 mbps and generally all well under 1 mbphs. Too slow.
The demand for speed, the possibilities the everyday life of downloads, streaming, communications, entertainment are hitting critical mass worldwide. This is the era of video, of pictures, of broadband. It's Railways. Electricity. Radio. Television. Jet travel. All lumped together. A once in a lifetime generational change.
Australia is stuck, by government ineptitude and corporate arrogance in the paper age. Sad.
And now Google will be putting ads into the music videos.
Officials declined to say how the revenue would be appropriated, citing
confidential terms of the deal. Viacom will receive more than
two-thirds of the revenue from the ad deal, The New York Times reported
Sunday on its International Herald Tribune Web site, citing an unnamed
executive involved in the deal.
"Its not what you say. Its what they hear". Rob Irving says that.
He is a good friend who always has sage advice - about marketing, communications, sales...
Sometimes you can think you have a marvellous creative idea. You try to explain it, and the other person doesn't get it. You try to explain it again using the same words. They still don't get it. This is when you need to remember this phrase...
It means that you have to change your message. Sometimes people don't hear what you think you are saying. And that means that you are wrong - not them.
According to Wikipedia a perceptron is a type of artificial neural network.
Ergo a “Perceptric” is a person who creates or uses a neural network.
The Perceptric Blog is where Chris Gilbey posts thoughts, ideas, and links intended to stimulate thought and accelerate the transfer of ideas.
Chris is available for consulting work with the premise that it is not technologies that are disruptive so much as the people that use them.
The Perceptric mission is to help companies and people reach their goals and exceed their expectations. This will often mean offering counterintuitive conclusions.
Our view? The shortest distance between two points is not necessarily a straight line. It's the number of people needed to be present in a human network to influence and deliver positive decision making.
