I have been watching the evolution of One Minute World from behind the scenes - the production end of the program, the development of the business model and the creative concepts.

It is not just that the barriers to entry have fallen in terms of price of technology. It is also the fact that there are now talented graduates coming out of universities that have grown up around a massively changing media landscape. Take Will and Yvette: Both of them are totally natural in front of the camera, and both are involved too in the production end of the OMW program. Will and Yvette both do editing using Final Cut Pro. Yvette designed and made the animated top and tail of the program - and both are involved in the creative concepts too...

And because they are also totally different as individuals they have entirely different views on the things that they talk about. Robyn, the Executive Producer of the program sets the scene conceptually and they take it away....

This episode is the first of many on 'dating'. Worth watching this to then see where this goes to.... (I have seen some of the follow up episodes uncut - going totally to the edge!)

What's web 2.0, we get asked a lot. One example. Firefox is a great browser. Microsoft have stolen ideas for their Explorer 7.0.  But download Skype 3.0 beta. Then see how one idea talks to another. Using Firefox you see phone numbers highlighted on websites. One click and there's a connection, via Skype, to that telephone, anywhere in the world. Simple, cheap, one thing leading to another.

Unbelievable how quickly ugly minds now find ways to screw up great things. Spam emails are  a huge headache. Denial of service attacks strive to kill off legit websites daily. Stuff we fight daily are the obscene blog trackbacks multiplying like mushrooms. What end do they serve? Spam email I get, (not like, get) along with with standard scams like phishing, pharming etc etc. But suggestive trackbacks? Mindless.