“China’s internet growth will lead the world this year.  Vquence is China focused; it’s a market and a community we aim to succeed in” Chris Gilbey, Vquence CEO said today. “We intend to develop business relationships with major media companies to deliver video search for deep vertical markets”

Vquence is a technology leading video search engine. When launched, users will easily and intuitively discover relevant video content. An authoring toolset then permits easy creation of a playlist of thin sliced videos (or ‘vquence’). The vquence is presented through a specialized video player. This playlist will play in any Web page. Users will be able to cut and paste the code for their vquence into a blog or web page. Dynamic insertion by Vquence places ads into the vquence based on relevance.

“Video is the centre of the internet’s next big leap forward. Vquence will be a key accelerator.” Gilbey said. “That’s why China’s market is so important to us.”

Vquence has appointed Chris Broad as Vice President, China, to head its new China/ Hong Kong Office. Broad has had over 10 years of experience in Asian and Global technology businesses. Broad brings a record of success in establishing technology markets, elevating corporate presence and image, and facilitating the start-up of operations in various worldwide locales.

Based in Hong Kong, Broad worked for Thorn EMI, Leccotech, (now part of Quest Software), Surface Mount Technology, and SubmediaAsia. Company knowledge includes IT enterprise solutions, ODM consumer electronics, and entertainment technology businesses.

“In China our focus is on advertising and content opportunities moving away from old print media, pc’s, and traditional TV to the web, and handheld devices. Our goal is to facilitate that transition and help content owners easily monetize their content.” Broad said

“My role is to introduce Vquence into China’s market dynamic. Our social media solution for mainstream Chinese corporate media is totally market and community facing” Broad said.

China’s 14 million site blogosphere is joined by a new blog or online social forum every second.

“China’s unique cultural character is well-matched to developing a Web-based economy and consumer social media.” Broad commented. “China is a rapidly evolving media market. Video consumption is up 30% on last year.  Vquence is about to become part of that evolution.”

Known for innovative strategic marketing and business development, Broad has been tasked by Vquence to develop media relationships in Hong Kong and China, followed by other parts of Asia. He has been set ambitious first year targets.

“Injecting Vquence and its unique business model into China’s media and internet business community will rapidly build out our business, and those of our partners.” Chris Gilbey commented. “China’s social structure and media environment encourage social communities and sharing. To become part of the Chinese media market we need to establish early in the evolution of this company that we are prepared to listen to the Chinese marketplace, rather than assuming that there is a one size fits all solution for all media.”

Vquence was formed in July 2006 by Gilbey and Dr Silvia Pfeiffer, a former CSIRO research scientist. Gilbey is a long time entrepreneur in the content and technology arenas. Pfeiffer is a leading authority on Digital Media Analysis; helped develop Annodex, an open source platform for video distribution; and has developed application algorithms to analyse and mediate video content.

“Vquence’s technology and business model aim to turn today’s video assets and costs into online reach and revenue. Our model is to unite consumers, publishers, and content owners.” Gilbey said, “We facilitate social networks,” Gilbey said, adding “Consumers find and aggregate video, then share it widely. They get paid. Content creators and publishers are rewarded from embedded ads in the vquences their communities share.”

The Vquence move into Asia follows the company’s launch two weeks ago. Vquence’s technology affords an instantaneous approach to clickable video. Content owners can monetize video to consumers seamlessly.

 “We change market dynamics. We work with media companies where there is an established chain of title to the IP and then help them monetize it. Consumers become legitimate distributors of the video asset rather than pirates.” Gilbey said. “Community drives the opportunity – the wisdom of crowds determines what is truly viral content. We provide the acceleration.”

The Vquence R&D team is internationally spread and headquartered in Sydney. The company expects to announce a slate of initial customers that includes media and content companies in both the US and Australia

Further Information;

Chris Gilbey,
CEO, Vquence
Sydney, Australia

Chris Broad
VP, China
Hong Kong, China

About Vquence:  Vquence is a video search, socialization, and advertising company that has a comprehensive model of monetizing video for content owners to consumers. Demonstrations of the technology are being conducted under NDA. The Vquence website has more information on the company. www.vquence.com. The company has offices in Sydney Australia; Hong Kong, China; and Santa Monica, Ca.