Phil was at Costco in Culver City yesterday. Shopping for a big screen TV. "We got a 52" already but I think I'll take that out, and put it into the bedroom and install a 60" on the wall." Plasma probably. That's several K. But Costco have a $499 deal for a 32"LCD on the website.

Big screens prices are plummeting and the demand is explosive. Phil isn't alone. American consumers want the big screens. Price drops get them drooling. There's big growth building here. And some previously no names; Olevia  and Sceptre; could be big winners.

But after you get the screen what next? HDTV. Internet hookups. All coming as the hardware mandates more content.
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