Perceptric Forum :: Presidential ROI

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Presidential ROI

by Chris Gilbey at 01:48PM (EST) on October 17, 2007 | Permanent Link | Cosmos

I just came across a really interesting observation.

Someone has compared the amount of name frequency in Google searches and the amount of money spent in candidate marketing in the US Presidential campaign.

The answers are quite astonishing. The whole article and a graph are here.

What it indicates is first that Ron Paul and Hilary Clinton are pretty much tied at #1 in search. Not surprising is that Ron Paul has spent almost nothing and Clinton has spent a huge amount already.

Obama has a much lower level of brand interest, it appears.

And on the Republican side, Mitt Romney has outspent them all.

Check out the article.

Keywords: Politics

Technorati Tags: Politics

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