Perceptric Forum

« Previous 10 articles | Next 10 articles »

Wednesday, October 17

Presidential ROI

by Chris Gilbey on October 17, 2007 01:48PM (EST)

I just came across a really interesting observation.

Someone has compared the amount of name frequency in Google searches and the amount of money spent in candidate marketing in the US Presidential campaign.

The answers are quite astonishing. The whole article and a graph are here.

What it indicates is first that Ron Paul and Hilary Clinton are pretty much tied at #1 in search. Not surprising is that Ron Paul has spent almost nothing and Clinton has spent a huge amount already.

Obama has a much lower level of brand interest, it appears.

And on the Republican side, Mitt Romney has outspent them all.

Check out the article.

Keywords: Politics

Leave Comment | Permanent Link | Cosmos

Perceptric Forum

According to Wikipedia a perceptron is a type of artificial neural network.

Ergo a “Perceptric” is a person who creates or uses a neural network.

The Perceptric Blog is where Chris Gilbey posts thoughts, ideas, and links intended to stimulate thought and accelerate the transfer of ideas.

Chris is available for consulting work with the premise that it is not technologies that are disruptive so much as the people that use them.

The Perceptric mission is to help companies and people reach their goals and exceed their expectations. This will often mean offering counterintuitive conclusions.

Our view? The shortest distance between two points is not necessarily a straight line. It's the number of people needed to be present in a human network to influence and deliver positive decision making.