Here is the new Nissan campaign, as rendered by the visitors to the outdoor cinema at Centennial Park, in Sydney....

Shit campaign?

Welcome to the future of marketing. The following video is a teaser for a new band.

To me it is the kind of conceptual piece that is any creative director needs to be paying attention to when launching a new brand, or indeed presenting an old one. It is all about getting engagement. And that is why I am posting it...

Check it out!

Over the last year we have all been watching the migration of content to video, and the acceleration of the uptake. That "we" is us consumers.

But we are not alone.

Traditional content companies are not sitting idle while YouTube and Google eat their lunch. It may be that in the fullness of time we will find out that they did, and Google will know all, see all, own all on the planet. But it won't be without a fight.

Even here in little old Australia, where we can't even get a decent amount of bandwidth on the upload from Telstra, because the government wants to have a pissing contest with Sol, Trujillo, the CEO, we are seeing a huge move to video within  traditional media businesses.

Broadcasters and telcos alike are ramping up to provide a LOT of video over the coming year. And that means that they have to deal with figuring out how to monetize the video. Which in turn means that Google is in their faces offering deals. The Google deal appears to be something along the lines of "We have servers. We have bandwidth. We will make your costs and problems go away. Just give us your content, and by the way, we want to have the ability to put the ads into the stream."

At what point will media companies wake up and realize that "Do no evil" is just another capitalist company that wants to engulf and devour?