Perceptric Forum

Vquence Debuts

Richard McKinnon — Tue, 20 Mar 2007 09:23:49 +1100

It's no surprise we like video. It's the future. So good news. Today we announce a heavyweight contender launching into the video arena. We know it remakes content on the web. Why? Chris Gilbey founded it with a very fine technology thinker, Silvia Pfeiffer.

The company went public today in Sydney and Santa Monica. Read the release. Remember the name.

Vquence remakes Internet Video
Video Startup Launches.

Sydney, Australia/Santa Monica,Ca

Australian start up video search, socialization and advertising company, Vquence, commences business today at the heart of the Internet hotspot, video, promising to remake the web experience.

“The Internet is now driven by video. The video quotient of any business or consumer communication: the VQ:is becoming the key factor of success” said co-founder and CEO, Chris Gilbey,

“Vquence helps solve revenue problems for content owners. We make finding videos easy for consumers. We hasten content distribution.”

Vquence provides a one stop shop for content owners to monetize video to consumers under one seamless umbrella. Vquence has a patent pending for an instantaneous approach to clickable video.

“Vquence’s technology and business model turn today’s video assets and costs into online reach and revenue. Consumers, publishers and content owners are united by Vquence” Gilbey noted.

The basis of Vquence is a technology leading video search engine. Users easily discover relevant video content. An authoring toolset then permits easy creation of a playlist of thin sliced videos (or ‘vquence’). The vquence is presented through a specialised video player. This playlist will play in any Web page. Users can cut and paste the code for their vquence into a blog or web page. Dynamic insertion by Vquence places ads into the vquence, based on relevance.

“Vquence boosts social networks.” Gilbey said, adding “Consumers find and aggregate video, then share it widely. They get paid. Content creators and publishers are rewarded from embedded ads in the vquences their communities share.

Initial seed funding to establish Vquence came from Information City Australia Limited, a Melbourne innovation incubator.

“This changes the market dynamic. Consumers become legitimate distributors of the video asset rather than pirates. In contrast, old school DRM brakes distribution” Gilbey said, continuing:

“Vquence gives consumers the ability to opt in or out of ads. Advertisers are getting smarter and making their messages more personal. Passive consumers no longer exist. It’s a community driven outlook now – with the emergence of almost a hive mind. The wisdom of crowds is a powerful market force.”

Vquence was formed in July 2006 by Gilbey and Dr Silvia Pfeiffer, a former CSIRO research scientist. Gilbey is a long time entrepreneur in the content and technology arenas, a former CEO of Lake Technology who consulted to Dolby Laboratories for two years on a global basis.

Dr Pfeiffer is a leading authority on Digital Media Analysis. During a seven year stint at CSIRO she led the team that developed Annodex, an open source platform for video distribution, and her continuing research over the last decade has deepened industry’s understanding of how to apply algorithms to analyse and mediate video content.

“Vquence takes the World Wide Web immeasurably closer towards a Web of Videos, where people build communities around video content published anywhere on the Web. But, uniquely, Vquence guarantees the original content owner will not lose an audience or their content.” Dr Pfeiffer noted.

“Video is the centre of the internet’s next big leap forward. Vquence will be one of the key accelerators.” Pfeiffer said.

The Vquence R&D team is internationally spread and headquartered in Sydney. The company expects to announce a slate of initial customers that includes media and content companies in both the US and Australia.

“Vquence lets consumers click through video and go beyond. Previously, all you could do was click to a video. Vquence is transformational. Vquence gives media publishers the powerful tools of comprehensive, easy search of all their video assets, and then super-distribution.” Dr Pfeiffer concluded.

About Vquence. Vquence is a video search, socialization, and advertising company that has a comprehensive model of monetizing video for content owners to consumers. Demonstrations of the technology are being conducted under NDA. The Vquence website has more information on the company. www.vquence.com. The company has offices in Sydney Australia and Santa Monica Ca.

Pirates Ahoy!

Richard McKinnon — Wed, 20 Sep 2006 03:41:22 +1000

Cap'n Blood 'ere. Today is International Talk like a Pirate Day. Seriously. Listen me hearty's, it started eleven years ago.Coupla guys did the deed. Then it picked up velocity on the internet more recently. Nerd joke really.But its been top story on digg all day.

And we like this. Ahhhhhhh!

"There's a young deck hand on a pirate ship for the first time. Since he's the new guy on board, his job is swabbing the deck. The young man is excited about his adventure on board and enamored with the old, salty pirate captain--a rough old man with a peg leg, an eye patch and a hook for a hand. After a few weeks on board, the young deck hand gets up the courage to talk to the captain for the first time.

He asks the captain, "What happened to your leg that you have to walk on a peg leg?"

The captain replies, "Arrrgh! We was sailing around the shore in the Caribbean and while I was pillaging a settlement, I came upon a nasty alligator who bit me leg off at the knee."

"Wow! That's an incredible story," said the boy and left the captain alone not wanting to be a nuisance.

A few days later, the young man is on deck with the captain again and asks, "If you don't mind me asking, what happened to your hand?"

The captain sneered and said, "We was on the open sea chasin' the mightiest killer whale you ever saw when the monster turned back on us and tore me hand off, causing me to have to use this hook."

Feeling good about talking with the captain, the young deck hand continued, "And what happened to your eye?"

The captain laughed and said, "A seagull pooped in it."

"Really?" said the boy, "you lost your eye because a seagull pooped in it?"

"Aye," said the captain, "It was me first day with the hook."

Welcome Rob Antulov

Chris Gilbey — Wed, 30 Aug 2006 17:54:06 +1000

Rob Antulov is one of the most visionary people in Australian media. He is the CEO and MD for Perceptric Media ( First product is One Minute World)

He has just started blogging at Perceptric. His first entry is here.

Welcome Rob!

Blog Visitors

Chris Gilbey — Wed, 30 Aug 2006 17:49:52 +1000

I get intrigued by the stats on this blog.

And by the occasional comments to the blog, or verbal comments separately.

Yesterday I saw a comment on an article a few days back from a media and IP lawyer in Sydney who I haven't seen for some years. Good to see that he reads some of this stuff.

Today Richard McKinnon and I were talking. He got an email from a friend who had read one of his postings and assumed he was in Sydney.

Blogs compress time and space somehow. And have tremendous reach - far more than you might expect.

And the Long Tail is really quite self-evident.

Postings that are recent tend to have higher page views than those of some time ago - but every so often one of the older postings have a brief run of activity. Who knows why? Perhaps someone, somewhere searches on something and finds a story that is relevant, and tells a friend. I really don't know.

But what I do find very interesting is that the monthly page views of this blog tend to run at more than 40,000 views a month. And we are just over a year old. We get traffic from all over the world. Noticed a lot from Spain in the last month. Again no idea why...

Slow growth certainly.

Hopefully what is written will continue to prompt further discussion and bring topics that may be somewhat obscure into the public eye....

Enjoy!

Welcome Perceptric Media!

Richard McKinnon — Thu, 10 Aug 2006 18:21:47 +1000

Over the last year here at Perceptric, we've spent huge amounts of time and energy thinking about 'what's next?' So many great things to do, so little real time. But the pace of our thinking, planning and development quickened in the last four months. Now, a company that we have been incubating makes its first public appearance this weekend.

Welcome Perceptric Media! And, as even more trumpets sound, and applause, (certainly around our offices) just grows and grows, welcome One Minute World! Yes, not one, but two great new entities and ideas.

Perceptric Media is a group of really, really, talented people that we have assembled who all have great backgrounds, long experience and big futures. What they get is that today's social, business and media environment is more open, more fluid, more interesting, than any ever before.

No one knows what's going to work as we go forward. But the incredible thing is that everyone bold enough to have an idea gets a chance to shape the landscape. The key differentiator is execution. Can a company do what it says? Perceptric Media will. We intend that Perceptric Media be one of the companies that do the shaping. More on the team we have assembled in the next few days.

One Minute World is the first community from Perceptric Media. One Minute World is content for today. Byte size brain food. Everything you need to know, everything you want to have. Any media platform, mobile phone, iPod, laptop, PC, podcast; accessible through the internet, RSS feed, 3G; whatever, whenever.

Startups run fast. Perceptric Media is no exception. As One Minute World emerges be the first to be in touch with our releases, news, development, team by registering or joining our mailing list here. More on the community and our plans over the next few days.

RSS? What is it? And Why? A short lesson

Richard McKinnon — Wed, 15 Feb 2006 15:16:15 +1100

RSS allows you to monitor information. It could be a blog, podcast or whatever. But its simultaneous. In one place. You get the latest update. RSS is a piece of code you pick up (including here) and install to your RSS reader. Your RSS reader could be My Yahoo, Feedster, Feedburner or one of a bunch of other RSS readers. Some even live on the net (not even a download).

So? Want to track new posts on Perceptric? Simple. You give our code to your reader. Then all the headlines, articles, or comments will be sent automatically to "your reader". Thus, you manage your blog reading, and you could be reading 50 or a hundred blogs, in one spot.

How? RSS is a signal, a ping, that comes from a favorite blog or site and tells "your reader" that it has been updated. Whenever the blog is updated, it shows up in your reader. Nothing new, no show up and no wasted time surfing around.

Look down the left side of this blog until you see the little MyYahoo logo. Click on that and you'll be taken to Yahoo where you can add this blog to your MyYahoo page (or add a MyYahoo page if you don't have one yet.)

RSS is just about everywhere you want it to be these days. RSS feeds are available on virtually all the stuff you care about. Want a reader? Go to Google and search on "RSS reader" and the name of your computer OS. You'll find a bunch.

Except? It's still cumbersome and difficult to understand. But, understand this; in some form, this is absolutely the future of information, on the net or anywhere else. We just have to make it easier to use.

It's automatic linkage and display of information

Personal touch still matters.

Richard McKinnon — Sun, 20 Nov 2005 18:55:40 +1100

We had a Perceptric board meeting here in LA yesterday. It was a sunny warm perfect Southern Cal kind of day.

So we consolidated some joint pitching arrangements. Worked out details for new business. Took meetings with some interesting companies and people. Talked through strategies for the next couple of months. Drove around. Had coffee. Ate.

Usual stuff. But not for us. We're hardly ever in the same place at the same time Yet even in this instant on era of immediate but distant global communication; getting on plane to get together; to jointly market, sell or just work through issues has an important place. The personal touch. Still paramount.

Societal Engineering

Chris Gilbey — Sat, 12 Nov 2005 10:18:47 +1100

Here at Perceptric we are seeing more companies struggle with the changing business models that are being forced on them. Media companies, consumer electonics companies, government departments - they are either making decisions (right or wrong) or procrastinating.

Yesterday, in a meeting, I was described by a client as a Societal Engineer.

Seemed like a really appropriate description - the mix of observation of markets and customers, trends and analysis enables us to provide strategies and tactics for our clients, and their customers to deal with understanding the consumer in a flat media world..

Perceptric Powerpoint Presentation

Richard McKinnon — Fri, 04 Nov 2005 18:18:55 +1100

Powerpoint has got to be one of the most useful and most often abused piece of software invented. Ever suffered through an hour of slides each worse than the last? On the other hand we hope that the Perceptric Powerpoint will tell you, as it tells many of our customers and clients, the way we think.

The Official Perceptric Launch.

Richard McKinnon — Fri, 04 Nov 2005 13:12:17 +1100

Sydney; Los Angeles

Immediate Media release

3 November 2005

Influence Marketing Company Launched.

Perceptric, a new international Strategy and Influence marketing company has been launched in Sydney, Los Angeles, and shortly Tokyo, to work with companies in the United States, Australia and the North Asia areas.

Perceptric is headed by founders, Chris Gilbey in Sydney and Richard McKinnon in Los Angeles.

Perceptric’s clients are involved in the technology, entertainment, ecommerce, and manufacturing areas. The company has already been retained by a major global technology company to advise on new business initiatives in Korea, Japan, and China and consumer marketing in the United States.

“Blogs, pods and wikis are already having a huge impact on every business and every market” Gilbey argues “Our expertise is putting a focus on people. People deliberate about various business models – B2C and B2B etc. We remember that P2P is P2P; Person to Person.”

Gilbey, former CEO of Lake Technology is a veteran leader in content and technology industries. (including BMG and BigFatRadio). In Australia, McKinnon previously led his own strategic marketing company with clients including Multiplex, AGL, Federal, and State Governments.(NSW, Victoria, others) In the United States, McKinnon has advised major technology and ecommerce companies on strategy and marketing, including Cheaptickets, Conductus, XDrive, and eJets.

“We’re at the threshold of the most radical realignment of business process and consumer power ever seen” says McKinnon. “Communication, market, media, digital process, and strategic landscape change today is enormous. The digital world is driving everything. The internet has matured and web 2.0 companies and ideas are now releasing the power of collaboration.”

Perceptric defines Influence Marketing as a logical extension of strategy and marketing.

“Perceptric’s mission is to help companies and people reach their goals; exceed their expectations. In practise, this usually means taking a counterintuitive path” notes Gilbey adding “Most companies don’t know how to deal with the changing dynamic of customer power. There is a wave coming. You either surf it, or get swept away by it. We position companies to surf in.”

With a focus on areas where the first tectonic shifts of change are taking place, the Perceptric company website is built entirely as a blog; www.perceptric.com. That’s a change Perceptric is advising every company to implement immediately.

“Intimate conversations between companies and markets are accelerating. Every company has to answer a binary question – Do they ignore what is being said about them, or tell their side of the story. The only way to be in the conversation is to use the tools – pods, vlogs, and blogs. Marketing and customer relationships experience deep change because it true transparency emerges.” Gilbey explains.

“As a company we’re working with clients in the United States, Asia, and Australia, to maximize opportunities. Companies whose executives’ ‘get it’ will grow in this new collaborative community. The rest won’t” McKinnon concludes.

Further Information;

Chris Gilbey, chris@perceptric.com

Sydney +61 (0) 414 223 763; (US) +1 (415) 516 7618

Richard McKinnon, mckinnon@perceptric.com

Los Angeles +1 (310) 403 1505 (Aust)+61 (0) 421 103 621