We had a Perceptric board meeting here in LA yesterday. It was a sunny warm perfect Southern Cal kind of day.

So we consolidated some joint pitching arrangements. Worked out details for new business. Took meetings with some interesting companies and people. Talked through strategies for the next couple of months.  Drove around. Had coffee. Ate.

Usual stuff. But not for us. We're hardly ever in the same place at the same time Yet even in this instant on era of immediate but distant global communication; getting on  plane to get together; to jointly market, sell or just work through issues has an important place. The personal touch. Still paramount.

Here at Perceptric we are seeing more companies struggle with the changing business models that are being forced on them. Media companies, consumer electonics companies, government departments - they are either making decisions (right or wrong) or procrastinating.

Yesterday, in a meeting, I was described by a client as a  Societal Engineer.

Seemed like a really appropriate description - the mix of observation of markets and customers, trends and analysis enables us to provide strategies and tactics for our clients, and their customers to deal with understanding the consumer in a flat media world..

Powerpoint has got to be one of the most useful and most often abused piece of software invented. Ever suffered through an hour of slides each worse than the last? On the other hand we hope that the Perceptric Powerpoint will tell you, as it tells many of our customers and clients, the way we think.

Sydney; Los Angeles

Immediate Media release

3 November 2005

 

 

Influence Marketing Company Launched.

 

Perceptric, a new international Strategy and Influence marketing company has been launched in Sydney, Los Angeles, and shortly Tokyo, to work with companies in the United States, Australia and the North Asia areas.

 

Perceptric is headed by founders, Chris Gilbey in Sydney and Richard McKinnon in Los Angeles.

 

Perceptric’s clients are involved in the technology, entertainment, ecommerce, and manufacturing areas. The company has already been retained by a major global technology company to advise on new business initiatives in Korea, Japan, and China and consumer marketing in the United States.

 

“Blogs, pods and wikis are already having a huge impact on every business and every market” Gilbey argues “Our expertise is putting a focus on people. People deliberate about various business models – B2C and B2B etc. We remember that P2P is P2P; Person to Person.”

 

Gilbey, former CEO of Lake Technology is a veteran leader in content and technology industries. (including BMG and BigFatRadio). In Australia, McKinnon previously led his own strategic marketing company with clients including Multiplex, AGL, Federal, and State Governments.(NSW, Victoria, others)  In the United States, McKinnon has advised major technology and ecommerce companies on strategy and marketing, including Cheaptickets, Conductus, XDrive, and eJets.

 

“We’re at the threshold of the most radical realignment of business process and consumer power ever seen” says McKinnon. “Communication, market, media, digital process, and strategic landscape change today is enormous. The digital world is driving everything. The internet has matured and web 2.0 companies and ideas are now releasing the power of collaboration.”

 

Perceptric defines Influence Marketing as a logical extension of strategy and marketing.

 

“Perceptric’s mission is to help companies and people reach their goals; exceed their expectations. In practise, this usually means taking a counterintuitive path” notes Gilbey adding “Most companies don’t know how to deal with the changing dynamic of customer power. There is a wave coming. You either surf it, or get swept away by it. We position companies to surf in.”

 

With a focus on areas where the first tectonic shifts of change are taking place, the Perceptric company website is built entirely as a blog; www.perceptric.com. That’s a change Perceptric is advising every company to implement immediately.

 

“Intimate conversations between companies and markets are accelerating. Every company has to answer a binary question – Do they ignore what is being said about them, or tell their side of the story. The only way to be in the conversation is to use the tools – pods, vlogs, and blogs. Marketing and customer relationships experience deep change because it true transparency emerges.” Gilbey explains.

 

 “As a company we’re working with clients in the United States, Asia, and Australia, to maximize opportunities. Companies whose executives’ ‘get it’ will grow in this new collaborative community. The rest won’t” McKinnon concludes.

 

Further Information;

 

Chris Gilbey, chris@perceptric.com

Sydney +61 (0) 414 223 763; (US) +1 (415) 516 7618

 

Richard McKinnon, mckinnon@perceptric.com

Los Angeles +1 (310) 403 1505 (Aust)+61 (0) 421 103 621