Chris is a founding partner of Perceptric. He is a creative lateral thinker, who understands how to market and to sell.
He became one of the leading figures in the Australian music industry being associated with some of the biggest names in Australian music either as a record producer, publisher, or manager. (Think AC/DC, InXs, The Church). He also represented a number of international music companies in Australia. (Think of the music catalogues of Elvis Presley, The Beatles).

While Senior EVP at BMG Records he pioneered the development of the Enhanced CD and was the first record executive to put streaming music on line and to create dedicated artist project web sites (circa 1994).

He then moved into media becoming the marketing consultant for the first Australian TV Shopping Network. In this role he created the strategic plan to roll that service out to 43 countries.

This led to Chris sertting up a convergent media consulting business, writing several books including "The Infinite Digital Jukebox" which predicted the rise of digital downloads and P2P networks. He also created one of the first visionary online radio stations (Big Fat Radio), called by some people "The Mother Of All Blogs".

After the tech wreck Chris was appointed CEO of an Australian DSP company, Lake Technology Limited.  He led the sale of Lake to Dolby Laboratories, which is now listed on the New York Stock Exchange. Chris continues to consult and spends a considerable amount of time in Japan and the US. He has some unique insights into the way that global markets are developing and how trend wave fronts can be predicted and leveraged.