Author Archive

Merdeka: The New E-Book By Stephen Hill

May 23, 2015

I am really happy to announce the release of our third e-book under the Perceptric imprint. To order a hard copy of the book please send an email with your details to Merdeka was written by Stephen Hill and tells the ultimate insider’s tale of a hostage crisis. It is about his experiences when one of […]

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What Makes Successful Content Successful?

June 23, 2013

I have been catching up on Series 5 of Mad Men in the last few days. I needed to remember what had happened toward the end of Series 4 and went on IMDB to read the synopses so that I could get up to speed. Then I thought I would check the Wikipedia entry for […]

Posted in Course Material, Leadership 1 Comment »

People At Work

April 17, 2013

One of the things that I enjoy about having a teaching gig, is that I learn something each semester. This semester, on Monday just gone, it was something entirely different. I posed a question to the class about workplace ethics. I asked them what they believed the responsibility was, for employers, with regard to discrimination: […]

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Raising Capital For New Business

March 13, 2013

Almost every time I meet someone with a great idea they are so focused on the problems associated with the idea that they lose touch entirely with the fact that the solution comes from raising capital.   If the vision is strong enough there is invariably an infinite amount of capital available to help realize […]

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The Shift To E-Publishing

March 3, 2013

I met with a student last week who is about to join the class that I co-ordinate. I hesitate to use the word teach, because to me the word “teaching” implies that one person tells the other what to do. While I try to impart a huge amount of useful and relevant information to the […]

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Putting Together The AMCRC – ACES Strategic Alliance

February 21, 2013

Over the last couple of months I have been working to put together a strategic alliance between my client, ACES, and the AMCRC. Putting together an alliance between two bodies that are funding substantially the government, and therefore taxpayer funds, is not an easy thing. Well, not if you want to do it properly, that […]

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Don’t Let Me Be Misunderstood

January 14, 2013

Back in the 1960’s in the UK there was a band called The Animals. One of their early hit records was a classic blues song called, “Please don’t let me be misunderstood”. Being misunderstood can be the difference between winning and losing. As my old friend and mentor Rob Irving used to say, “It’s not […]

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Brands, Customers and Selling Wine Online

December 9, 2012

I have been buying wine online for a couple of years now. Sometimes it has been a great experience and sometimes a crappy one. But what it shows is how fragile customer loyalty is and the things that can damage it and a brand. I got hooked initially on Graysonline – about two years ago. […]

Posted in Brands, Marketing 1 Comment »


December 7, 2012

I am producing the AdBioFab conference again. It will be at the Sydney Business School on December 18th. If you are interested in attending visit the AdBioFab website to find out more or to register. If you are a regular reader of this blog and want a complimentary pass for the conference add a comment […]

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An Unusual Dinner

November 25, 2012

Last Thursday evening I went to a book launch. Not just your average book launch with a glass of chardonnay and some canapes, mind you, but instead a book launch and formal dinner for several hundres in the ballroom of the 4 Seasons Hotel in Sydney. And the event wasn’t just remarkable for the dinner. […]

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