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On Finding The Fulcrum Of Understanding

By admin

One of the most difficult things to do these days is to focus. There are so many distractions vying for our time, and while we may think that we can multitask, parallel process, and generally do everything, the reality is that we still live our lives in a linear way and to achieve great things [...]

Toyota: How Negative Customer Experience Can Destroy A Great Brand

By admin

In 2005 I bought a Prius. Its been a tremendous car. Fuel efficient, quiet, inexpensive to run. In fact it was so good I decided that when it hit 100,000 k’s instead of trading it I would keep driving it. At 140,000 k’s I thought I would find out how much it would be worth [...]

The Trick To Getting Great Customer Service

By admin

You would think that it might be reasonable to assume that good companies aspire to provide great customer service, wouldn’t you. Some companies establish customer service as their primary goal. The bigger the company, the more the focus on the customer, in my view. But how much do we, as customers, help them to achieve [...]

Let The Force Be With You

By admin

If you are completing your degree at university and going into the work force it can be a daunting challenge – if you choose to allow that. It is natural to feel some trepidation about going into a new and seemingly foreign environment. However, if you look at the data, which is always a good [...]

When Scarcity Makes Marketing Truly Successful

By admin

Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is [...]

Radio Didn't Kill The Music Star. The Golden Rule Did.

By Chris Gilbey

I came across an interview with Michael Chugg earlier today, via a posting in Facebook. (Amazing that Facebook now appears to spread news in the long tail better than any other technology). He was talking about the lack of support for new and emerging musicians by commercial radio in Australia. Obviously a comment of this [...]

Changing Brand Behavior

By Chris Gilbey

Have you noticed that even as we see the power of digitization modifying business and, in my view driving productivity gains into the consumer marketplace, we also see regulation of the worst kind creeping into the system? Lets talk about productivity gains for a minute. The power of the smart phone. New apps are coming [...]

Marking Time

By Chris Gilbey

Its the end of the semester here and my teaching gig is coming to a close. Its been very interesting and a lot of fun and its also been a learning experience. 115 students in the course, and 22 in the tutorial that I teach, and then 7 in the other course that I teach… [...]

The Growing Difference Between Price And Value All Driven By The Brand

By Chris Gilbey

I had dinner with Johnny H on Sunday night, and he was telling me that he was in the process of selling his Beemer because it was about to hit a bit inflection point in terms of depreciation – 150,000kms. My Prius had its 140,000km service on Tuesday (yesterday) so I thought maybe I should [...]

Canada Upsets the American Music Industry for the second time in 110 Years

By Tom Koltai

(Our previous article was the first upset.)   This time, Canadians have made the top ten list of countries that are “out to get” the content industries.   They share this dubious honour with the following countries. Priority Watch List (Links retrieve country specific pdf reports.)         Argentina         Canada         Chile         Costa Rica [...]