This is not really a story about marketing. However it is something that you might want to know and to think about if you like food. We eat quite a bit of fish in our household. I normally buy fish at a little hole in the wall fish shop in Kiama. The shop is tiny. [...]
Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is [...]
In the last week a major report has been released in the UK on the state of IP and economic growth. This is really quite significant because what it serves to do is to look at the issues of copyright and patenting not from the subjective point of view of corporations in the content industry, [...]
The movement to mobile is incredible, isn’t it? I have been reading up on data relating to the growth of mobile over the last couple of days so that I can deliver a reasonably coherent lecture on a number of issues relating to mobile to first year communication students at UoW. At the same time [...]
The economics of content. Way back in another lifetime there was a great music publisher by the name of Lou Levy. Lou had a lot of great sayings, that I believe he originated. His son, Leeds, used to toss these sayings out from time to time to make a point. One of them was, “There [...]
People invariably don't understand how marketing works. Even marketers don't understand. They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product. They think that if they shout louder, they will get their ideas across more effectively. The reality is that they marketers are generally like [...]
I have done a fair bit of capital raising over the years (both for listed and unlisted companies) and every time one does it, it requires a new approach. More often than not I am asked to help with an unlisted company that is a start up. The general rules that have worked for me [...]
Here is a video made as a Group Project work by some of the students that are in the BCM 301 class at UoW this year. I thought it was really good work…
Amazing isn't it. We are a week in to a new Prime Minister. We are perhaps only days away from a Federal Election being announced. The probability is that there will be a deal done with the miners over the super profits tax before an election is announced… Why else would you announce an election, [...]