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Real Marketing Can’t Help But Be Strategic

By admin

Everyone wants more sales. They want more revenue. And they want more margin. And they want it now. They think that this involves strategy. Actually what they are looking for is tactics, and when they adopt tactics without a strategy it will almost invariably fail. Tactics is selling canned tomatoes at retail in the supermarket. [...]

The Dollar, The Oil and Sun Tzu – Part II – Financial

By Tom Koltai

When young men reach the age of 17, (in Australia) they obtain their driving licenses. Then they buy a cool car (death trap) that isn’t worth the money that they or their parents paid for it.   The next three years of their lives are spent “tricking” out the car with the best mag wheels, [...]

To Protect OR to Innovate – That is the Question.

By Tom Koltai

Isn’t interesting that industries that use outdated business models tend to die.   In the 1800’s Candle and Tallow makers were fearful of their futures and even in two hundred years ago, there were people that paid out on the protectionist industry.   The following is copied in toto from http://www.panarchy.org/bastiat/petition.eng.1845.html   Read it, cogitate [...]

ACTA is actually the transference of Hate onto the Shoulders of Public Servants.

By Tom Koltai

The RIAA is about to offload it’s position of most globally hated industry body onto the mantle of our elected representatives.   Which country?   Well they’re starting with the ACTA participants.   And they’re doing a damn fine job.   Against all the evidence, they have managed to convince the US Congress who in [...]

The Financial Proof that Copyright has Failed Commercially.

By Tom Koltai

The fastest growing and most successful Companies in the World are the proof against an increased attention by anyone to the importance of Copyright and Trademark.   For sometime I have been lobbying hard against Australia’s involvement in ACTA.   Lobbying Koltai? Is that what you call it? Well yes. I don’t have access in [...]

FUD versus Positive Reporting – A model for Print Media.

By Tom Koltai

Yesterday I creamed News Limited for fake and political reporting, targeted at influencing the outcome of the iiNet trial currently underway.   They used non-empirical data and ancient quotes from an misnamed organisation all designed to create FUD. Fear, Uncertainty and Doubt.   That’s what the media these days considers is what is necessary for [...]

P2P is far more Profitable than Legal Content Sales for the Industry – Pt 2

By Tom Koltai

Part II In Part 1, I said that we considered that Hollywood would ignore the man in the street as irrelevent on the other side of the table at a file-sharing peace conference. That was our conclusion. That an industry body that represented the man in the street would fail in lobbying a solution. Anyone [...]

P2P is far more Profitable than Legal Content Sales for the Industry

By Tom Koltai

Part 1   Some time ago, my colleague Chris Gilbey and I held a discussion about how a cease fire could be brokered between the content Industry and the File sharing community.   Chris explained to me that the nature of the problem was that there was no central organisation that the content industry could [...]

Who the Hell is that Anonymous Dude?

By Tom Koltai

Unfortunately in our enlightened world, no-one likes to be criticized. This includes big business, Government and the next door neighbour.   Thousands of Bloggers choose to write their opinions and interpretations of current events.   Even more choose to hide behind pseudonyms, avatars and anonymous commentary.   Why?   Because we as a world are [...]

RIAA – the Results are in – WiFi P2P Kiosks Win Internet War

By Tom Koltai

Every time Governments legislate against or big business prosecutes against file sharing, internet users find a new way to circumvent and continue their activities.   As there are more Internet Geeks than enforcement officials, this is hardly surprising.   Sometime ago I predicted to Chris that if the “powers that be” continued raining down hellfire [...]