Your privacy. Is it worth anything? Actually its worth quite a lot. But ironically it is only when it can be aggregated with the information about others that it starts to build real value. Its highly valued by those people who want to sell you things. Because nowadays a tremendous amount of the messaging that [...]
We all exist in networks of people. Before the industrial revolution they were close knit and very local. Fast forward through the industrial revolution and the ability to travel far and fast and into the digital era and we all have complex and vast networks of connections. All of those connections have influence on our [...]
Yesterday was a busy day… in fact the whole week was crazy when I come to think about it. But yesterday more than most days… In the morning I attended an event to mark 50 years of friendship between Korea and Australia. (I was there as the proxy for Professor Gordon Wallace from ACES where [...]
Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing [...]
What is the biggest brand? There are some big big brands out there. Every year more brands vie for visibility and dominance. The reason is that every brand that gets share of mind – and trust – can generate huge revenues… Let’s think about some of the great trusted brands in the world, and some [...]
The movement to mobile is incredible, isn’t it? I have been reading up on data relating to the growth of mobile over the last couple of days so that I can deliver a reasonably coherent lecture on a number of issues relating to mobile to first year communication students at UoW. At the same time [...]
Last week I was in Japan for the Nanotech conference. It was very interesting…. I made some new friends and I think that there will be a couple of very interesting business opportunities that come out of it. But that is incidental to what is important in Japan. What is important is trust, friendship, respect, [...]
Pretty much everyone that I meet has a pet project that they want to take to market, or knows someone who has one. But almost invariably when the discussion turns to what needs to be done, the person at the center of the play – the entrepreneur if you will – has a misconception about [...]
I had lunch with a friend who is a corporate lawyer in Sydney a week ago. He talked to me about one of his clients who is just starting on the path to raise money for a start up, and asked me whether I could help her with her fund-raising strategy, since I have been [...]
I received a letter today from Optus with my comments in parentheses and italics. Here is what it said: Dear Valued Customer (What is the problem here? Optus can address the envelope to me personally, but can't invest in a data base that personalizes the letter itself? What sort of technology company is this?) Firstly [...]