A study was recently completed by the Rensselaer Polytechnic Institute into the smallest number of people that through exerting influence in a network, can bring about change. Apparently the number is slightly less than 10% – provided that the core base is highly committed and not prepared to change themselves. This has quite significant implications [...]
Digital technology empowers and it destroys. As the legacy silos entrench themselves and become more polar in their approach the silos start to crumble. It happens in business and more of that later. As is incredibly visible right now, it happens in politics. Sometimes those silos are not really about the leader or the policy [...]
We all exist in networks of people. Before the industrial revolution they were close knit and very local. Fast forward through the industrial revolution and the ability to travel far and fast and into the digital era and we all have complex and vast networks of connections. All of those connections have influence on our [...]
Everyone wants more sales. They want more revenue. And they want more margin. And they want it now. They think that this involves strategy. Actually what they are looking for is tactics, and when they adopt tactics without a strategy it will almost invariably fail. Tactics is selling canned tomatoes at retail in the supermarket. [...]
While the media is all doom and gloom, for some there is boundless optimism. I have been asked to do several pitches in the last two weeks, two to companies that are expanding into new areas and want to make sure that they capture all the market potential that they see, and one to a [...]
Yesterday was a busy day… in fact the whole week was crazy when I come to think about it. But yesterday more than most days… In the morning I attended an event to mark 50 years of friendship between Korea and Australia. (I was there as the proxy for Professor Gordon Wallace from ACES where [...]
Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is [...]
Niall Ferguson, the Scottish economic historian, often talks about people who see economies as balanced ecosystems ignoring the fact that these ecosystems are always teetering on the edge of chaos. The thing that takes the system out of balance and into chaos is often something that has been ignored or discounted as impossible – like [...]
I have started a blog for those of my students who want to stay in touch with matters relating to convergence, media and communications at www.perceptric.wordpress.com. I am going to be changing this blog in the next two weeks to be focused on my consulting business and on how Intellectual Property businesses can benefit from [...]
Its the end of the semester here and my teaching gig is coming to a close. Its been very interesting and a lot of fun and its also been a learning experience. 115 students in the course, and 22 in the tutorial that I teach, and then 7 in the other course that I teach… [...]