According to Om Malik, Robert Scoble is leaving Microsoft – apparently to join John Furrier's podcasting startup, PodTech. Podcasting is continuing to grow in size by leaps and bounds. And there is no doubt that PodTech offers some “must listen” material. Watch this space.
More information on the growth of advertising online comes from eMarketer. PQ Media expects total spending on blog, podcast and RSS advertising to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010. By comparison, the firm projects that other overall alternative media, including branded entertainment, digital out-of-home [...]
By 2010 – Podcasting will take 15% of radio's audience according to Bridge Research. Not really surprising is it? Radio's golden age was a long time ago. Podcasting's has not yet arrived. It used to be that radio would join people together in real time. But in the world we live in “time and place [...]
Here is some interesting trend data about marketing expenditure on traditional media. 78% of marketers that together control $20Billion in advertising feel that TV ads don't give them potency any more. (Maybe they have a case of erectile media disfunction?). 80% said that they would spend more in Internet advertising…. I was on a conference [...]
PodTech received 5.5 million dollars in VC funding this morning. John Furrier is the guy behind Pod Tech's podcasts. The company has grown from Furrier doing everything to this point. 10 staff. Total. Now with the money Furrier plans to create PodTech News: a dedicated independent podcasting news team; PodTech InfoTalk™ Network: a dedicated set of [...]
After the conference today I wanted to talk to Bob Peters from Global Media Analysis. His presentation on media metrics included reference to the increase in podcasting being a significant driver to watch. He was talking to someone from DMG (whose Australian radio network is pretty significant). What I found really interesting was that she [...]
Dick Wolf is the creator and driving force behind the Law and Order shows. Alone, he has virtually kept NBC in business. Now he has got the iPod moment. “I may be completely out of my mind, but I think people don't even realize yet how much the iPod is a game changer.Once you put the [...]
Rocketboom has sold advertising rights on its 3 minute podcast/vLog for 40,000 US Dollars for one week. The winner, TRM Corporation, was the largest seller of ATM machines in the world. Rocketboom also sold a second week to Earthlink, a leading American ISP. (started by Skye Dalton, now the guy behind Boingo) At 1 million views a [...]
I was listening to a podcast interview with Mark Kvamme from Sequoia Capital. He has a background in media/advertizing. And is very bullish about podcasting. I am too. But, and there is a but, when I talk to friends about it, I find very few who have tried it. Even my two daughters who both [...]
As we are starting to get into Podcasting mode, I thought I should get some decent tools for the job. I went out with my friend Steve Shurtz yesterday and got a new solid state recorder. I bought the M-Audio Microtrack 24/96. What a fantastic toy this is. CD quality recording on flash memory with [...]