Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing [...]
In the last week a major report has been released in the UK on the state of IP and economic growth. This is really quite significant because what it serves to do is to look at the issues of copyright and patenting not from the subjective point of view of corporations in the content industry, [...]
The movement to mobile is incredible, isn’t it? I have been reading up on data relating to the growth of mobile over the last couple of days so that I can deliver a reasonably coherent lecture on a number of issues relating to mobile to first year communication students at UoW. At the same time [...]
How important in the development of ideas into commercial reality is talent? And how important is persistence, determination and hard work? They used to say: “1% inspiration and 99% determination”. The thing is that there are a lot of steps along the way to launching a business, launching a product, or launching a company. At [...]
I came across an interview with Michael Chugg earlier today, via a posting in Facebook. (Amazing that Facebook now appears to spread news in the long tail better than any other technology). He was talking about the lack of support for new and emerging musicians by commercial radio in Australia. Obviously a comment of this [...]
The economics of content. Way back in another lifetime there was a great music publisher by the name of Lou Levy. Lou had a lot of great sayings, that I believe he originated. His son, Leeds, used to toss these sayings out from time to time to make a point. One of them was, “There [...]
I spent the weekend in Byron Bay with my old friend, Wayne Young, talking about movie production, new business models for content and how the digital world is changing everything… Wayne was responsible for some of the great Australian communication memes of the 70's and 80's including the “Its Time” campaign for the Labour Party [...]
Last night I went to a belated Thanksgiving dinner at some friends, one of whom is American. One of the guests was a journalist who I haven't seen for at least 15 years – Bruce Elder. (Bruce is one of the most knowledgeable music journalists I have ever met and was incidentally a big supporter [...]
George Zieman has undertaken a long term analysis of music sales and shipments in the US. He sent me a link to a report that he has just posted which you can read the detail of here. George is not just a recent observer of reporting trends on music sales – he has been doing [...]
In Australia we are in the early stages of a federal election. The interesting thing about this election is that it was preceded first by a “palace coup” in which the deputy Prime Minister essentially ousted the existing and elected PM. This took place, it appears, as the result of the party apparatchiks determining that [...]