This is not really a story about marketing. However it is something that you might want to know and to think about if you like food. We eat quite a bit of fish in our household. I normally buy fish at a little hole in the wall fish shop in Kiama. The shop is tiny. [...]
Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is [...]
Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing [...]
There is a massive paradox in how digital technology changes media. It is not just the business models that are under threat – too much ink is wasted on that proposition. What is less discussed is the impact that “digital” has on the consumers. Sure it makes a lot of things free or near free. [...]
Most people who know me, or who have read this blog for a long time, would know that I love to cook. In fact I would have to say that it is a passion. So much so that I have started writing a recipe book… It's not for mainstream publication. It is actually for friends [...]
Here is a fascinating and quite insightful – and also by the way – hugely entertaining TED talk about the statistical analysis of what makes TED talks popular. While this is a lot of fun, there is actually an underlying message in all this: How you present your story has huge implications for what results [...]
Introduction Over the last several months a number of reports have been published on the impact of file sharing of popular music on Europe's macro economy. The purpose of this paper is to identify a number of arguments that have been made that are provably false or present data that is contrary to other so-called [...]
OR <?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” /> Why the Music Industry is Losing Money….. Whilst researching statistics for an article I am doing, I came across a little historical gem. The first CD ever issued back in 1982 was “<?xml:namespace prefix = st1 ns = “urn:schemas-microsoft-com:office:smarttags” />52nd Street” by Billy [...]
(Our previous article was the first upset.) This time, Canadians have made the top ten list of countries that are “out to get” the content industries. They share this dubious honour with the following countries. Priority Watch List (Links retrieve country specific pdf reports.) Argentina Canada Chile Costa Rica [...]
Eighteen Months ago, I bought a 1 Terrabyte Lacie Big Ethernet Drive from a reseller on eBay for $530.00 (advertised with a three year warranty). I purchased the Lacie because a friend of mine who was in the video production game told me, “You can’t go past the Lacie drives, they’re indestructible.” On [...]