If you are completing your degree at university and going into the work force it can be a daunting challenge – if you choose to allow that. It is natural to feel some trepidation about going into a new and seemingly foreign environment. However, if you look at the data, which is always a good [...]
Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing [...]
The economics of content. Way back in another lifetime there was a great music publisher by the name of Lou Levy. Lou had a lot of great sayings, that I believe he originated. His son, Leeds, used to toss these sayings out from time to time to make a point. One of them was, “There [...]
Apparently 2010 was a year of change… I just got an email from LinkedIn to advise that 96 of my connections changed jobs during the last year. I just checked to find out how many connections I have in this network – 638. So that means that 15% of my contacts changed jobs, which happens [...]
I have had a number of branding jobs over the last few months. What is interesting about developing brands is that every job is totally different. Developing a brand architecture for an enterprise requires for there to be a real insight into how the model works, what the underlying brand promise is, and most of [...]
It seems that the election yesterday has resulted in close to a dead heat between the major parties – a hung parliament. This can be seen as a major problem in that it can stop legislation going through, or, as I like to think, a huge opportunity for good sense. And this is why: When [...]
Podcasts – or more importantly time shifted audio content – are, I believe, one of the great information accelerators of our age. I subscribe to a number of feeds mainly from NPR in the US, the BBC in the UK and the ABC in Australia. I listen to them in the car on my commute [...]
During the weekend one of my oldest friends, PJ, came to visit with his daughter. Suffice to say that he takes credit for introducing me to my wife, and we have been married for almost 30 years, so that has to take the friendship back a long way! PJ is out from the UK for [...]
Introduction Over the last several months a number of reports have been published on the impact of file sharing of popular music on Europe's macro economy. The purpose of this paper is to identify a number of arguments that have been made that are provably false or present data that is contrary to other so-called [...]
OR <?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” /> Why the Music Industry is Losing Money….. Whilst researching statistics for an article I am doing, I came across a little historical gem. The first CD ever issued back in 1982 was “<?xml:namespace prefix = st1 ns = “urn:schemas-microsoft-com:office:smarttags” />52nd Street” by Billy [...]