A study was recently completed by the Rensselaer Polytechnic Institute into the smallest number of people that through exerting influence in a network, can bring about change. Apparently the number is slightly less than 10% – provided that the core base is highly committed and not prepared to change themselves. This has quite significant implications [...]
We all exist in networks of people. Before the industrial revolution they were close knit and very local. Fast forward through the industrial revolution and the ability to travel far and fast and into the digital era and we all have complex and vast networks of connections. All of those connections have influence on our [...]
Next week is the start of the spring semester at university and I am back at the Arts Faculty of the University Of Wollongong for a reprise teaching the Digital Communications course I initiated last year and one other course. DIGC302 is a course that I have developed that last year was a huge amount [...]
Amazing, isn’t it? Everyone wants to get rich quick. The reality is that most people who get rich do it slowly. If you get lucky along the line and make a kazillion fast, that is a great outcome for you. But the reality is that to do so, you probably were going to do it [...]
The movement to mobile is incredible, isn’t it? I have been reading up on data relating to the growth of mobile over the last couple of days so that I can deliver a reasonably coherent lecture on a number of issues relating to mobile to first year communication students at UoW. At the same time [...]
Have you noticed that even as we see the power of digitization modifying business and, in my view driving productivity gains into the consumer marketplace, we also see regulation of the worst kind creeping into the system? Lets talk about productivity gains for a minute. The power of the smart phone. New apps are coming [...]
People invariably don't understand how marketing works. Even marketers don't understand. They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product. They think that if they shout louder, they will get their ideas across more effectively. The reality is that they marketers are generally like [...]
I have had a number of branding jobs over the last few months. What is interesting about developing brands is that every job is totally different. Developing a brand architecture for an enterprise requires for there to be a real insight into how the model works, what the underlying brand promise is, and most of [...]
George Zieman has undertaken a long term analysis of music sales and shipments in the US. He sent me a link to a report that he has just posted which you can read the detail of here. George is not just a recent observer of reporting trends on music sales – he has been doing [...]
I have just read one of the most thoughtful pieces about media and the internet… “The Slow Media Manifesto” (and a tip of the hat to Bruce Sterling). Here is the pre-amble to the manifesto: The first decade of the 21st century, the so-called ‘naughties’, has brought profound changes to the technological foundations of the [...]