Setting the Scene. Consultants are people/firms that are hired to divorce an organisations internal politics from a result and quite often, consultants bring with them a differential focused expertise in the area requiring their expert attention. There’s an accepted modus operandi for consultancy firms in business, “When you get hired, look for more [...]
There is the story of the little girl that asks her father if there are any other kind of fairy stories except for the ones that start, “Once upon a time…..” and her father replies, “Yes dear, there are also those that start with If I am elected….”. Well he said he [...]
If you’re on the way to Chicago this weekend, why not catch a movie – Choose this one (Chicago weekend plans) and the producer will buy you a beer. Tucker Max, American author turned Film Producer is about to bring his latest novel onto cinema screens in Chicago and he wants the whole world [...]
Everywhere I go, Foxtel are popping up their click throughs and getting their revenge. I cant even open up Facebook anymore without a Foxtel “offer” glaring at me. Here’s the latest. Like (Don’t bother clicking – I de-stalkified the url) And they actually think I’m going to click the “Like” link [...]
We have noticed of Late that the US Judiciary don't seem to have all the facts pertainent to file sharing cases, relative to the issue of damages – or if they do, they are failing in their instructions to the Juries. Whether this is due to poor representation, or lack of adequately informed expert witnesses, [...]
The other day, Chris blogged about a new form of grey marketing. Blitzkrieg Cinema. Blitzkreig marketing is to commit all of your troops, with an in-place supply chain to ensure that the troops have a steady stream of ammunition (in this instance Movies from America). And it seems to be paying off for [...]
In today's Sydney Morning Herald there were two stories about music in live venues. The first story was in the main body of the paper on page 3 and titled “Music off the menu as licensing row heats up“. The second story was in the Good Living magazine section and subtitled “A suitable soundtrack can [...]
Imagine this: P2P as the latest, greatest marketing platform for your content. As I have explained to Tom a number of times, marketing people in the record business are pretty smart. And they know a lot of different ways to skin the cat. So I have absolutely no doubt that some of them are using [...]
In the beginning were the shorts, black and white flickering images that were initially shown as part of vaudeville shows, fairgrounds or carnivals. Audiences soon needed larger theaters to watch screens with projected images from Vitascopes after the turn of the century, using opera houses, music halls and converted churches that showed silent one-reeler's (a [...]
I thought that this blog entry at John Batelle's blog was really interesting… Basically a rant from one of the biggest creators of content on YouTube blasting them for their short sightedness in dealing with their creative community…. Here is a snip: Right now YouTube has a three tiered system, the top, or big media, [...]