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On Finding The Fulcrum Of Understanding

By admin

One of the most difficult things to do these days is to focus. There are so many distractions vying for our time, and while we may think that we can multitask, parallel process, and generally do everything, the reality is that we still live our lives in a linear way and to achieve great things [...]

Google: The New Weed Killer

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Google is a transformative technology, of that there is no doubt. However its ability to effect change are creating some unforeseen business impact. I was talking to someone on the weekend who has some keen insights into the ecosystem of grass… Yes that’s right – that cash crop that everyone knows is at the heart [...]

Privacy and Trust. Do You Care?

By admin

Your privacy. Is it worth anything? Actually its worth quite a lot. But ironically it is only when it can be aggregated with the information about others that it starts to build real value. Its highly valued by those people who want to sell you things. Because nowadays a tremendous amount of the messaging that [...]

The Year Ahead

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It looks like it is going to be a big year. This year I will be back at University Of Wollongong teaching in the Arts Faculty – the same subject as last semester, ARTS301. I had tremendous feedback last semester from students. The subject is really about helping those about to graduate to understand how [...]

So You Like To Eat Fish….?

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This is not really a story about marketing. However it is something that you might want to know and to think about if you like food. We eat quite a bit of fish in our household. I normally buy fish at a little hole in the wall fish shop in Kiama. The shop is tiny. [...]

Networks, Change and Managable Risk…

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A study was recently completed by the Rensselaer Polytechnic Institute into the smallest number of people that through exerting influence in a network, can bring about change.  Apparently the number is slightly less than 10% – provided that the core base is highly committed and not prepared to change themselves. This has quite significant implications [...]

The Destruction Of Leadership As We Know It

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Digital technology empowers and it destroys. As the legacy silos entrench themselves and become more polar in their approach the silos start to crumble. It happens in business and more of that later. As is incredibly visible right now, it happens in politics. Sometimes those silos are not really about the leader or the policy [...]

Getting Past The CO2 Debate And Into Profiting From It

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I recently got into an extensive FaceBook conversation/debate with someone that was somewhat ridiculous, but we all do stupid things from time to time. This debate was about CO2 emissions and the role of man. The person on the other side of the debate is a big fan of Lord Monckton, the media shill who [...]

The Corporate Whisperer

By admin

Next week is the start of the spring semester at university and I am back at the Arts Faculty of the University Of Wollongong for a reprise teaching the Digital Communications course I initiated last year and one other course. DIGC302 is a course that I have developed that last year was a huge amount [...]

Building Strategic Relationships and The Role Of Media

By admin

Yesterday was a busy day… in fact the whole week was crazy when I come to think about it. But yesterday more than most days… In the morning I attended an event to mark 50 years of friendship between Korea and Australia. (I was there as the proxy for Professor Gordon Wallace from ACES where [...]