I have been involved in a few start up companies and I have helped quite a few others to get their businesses cranked up, funded, and operational. I have also advised many more that their ideas, their companies – were not ready for prime time. Regardless of whether the ideas are fully formed one thing [...]
Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing [...]
I came across an interview with Michael Chugg earlier today, via a posting in Facebook. (Amazing that Facebook now appears to spread news in the long tail better than any other technology). He was talking about the lack of support for new and emerging musicians by commercial radio in Australia. Obviously a comment of this [...]
People invariably don't understand how marketing works. Even marketers don't understand. They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product. They think that if they shout louder, they will get their ideas across more effectively. The reality is that they marketers are generally like [...]
There is a massive paradox in how digital technology changes media. It is not just the business models that are under threat – too much ink is wasted on that proposition. What is less discussed is the impact that “digital” has on the consumers. Sure it makes a lot of things free or near free. [...]
Pretty much everyone that I meet has a pet project that they want to take to market, or knows someone who has one. But almost invariably when the discussion turns to what needs to be done, the person at the center of the play – the entrepreneur if you will – has a misconception about [...]
OR <?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” /> Why the Music Industry is Losing Money….. Whilst researching statistics for an article I am doing, I came across a little historical gem. The first CD ever issued back in 1982 was “<?xml:namespace prefix = st1 ns = “urn:schemas-microsoft-com:office:smarttags” />52nd Street” by Billy [...]
Dug out from the archives of the New York Times….. June 13, 1897 NYTimes American Publishers say they are Suffering by Copyright Violations There-Steps Taken for Redress. “Canadian pirates” is what the music dealers call publishing houses across the line who are flooding this country, they say, with spurious editions of the latest [...]
Prologue: (purloined from http://www.fourthturning.com/html/boom_generation.html) The Boom Generation (Prophet, born 1943-1960) basked as children in Dr. Spock permissiveness, suburban conformism, Sputnik-era schooling, Beaver Cleaver friendliness, and Father Knows Best family order. From the Summer of Love to the Days of Rage, they came of age rebelling against the worldly blueprints of their parents. As their [...]
In 1993, I wrote a paper entitled, How Ubiquitous Free Communication will Alter the Status Quo. I noted that because of electronic chat rooms [Prodigy, AOL and Compuserve] as more women became enamoured of the connectivity options available to them via a ubiquitous global network, that the divorce rate would rise dramatically. I [...]