Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing [...]
How important in the development of ideas into commercial reality is talent? And how important is persistence, determination and hard work? They used to say: “1% inspiration and 99% determination”. The thing is that there are a lot of steps along the way to launching a business, launching a product, or launching a company. At [...]
One of my friends, who is also a client, has been going through a difficult period with his business recently. Its a start up, and it is still very early on in its evolution, and it is entirely self-funded. There are revenues, but not enough to cover overheads yet. In a business that is self-funded [...]
Every so often I visit the James Howard Kunstler blog to see what he has been thinking about… I noticed some mail to James about his prognostications about Y2K way back in the last century. Over the last ten years I have had conversation with a few people about my pre-Y2K book… A lot of [...]
Pretty much everyone that I meet has a pet project that they want to take to market, or knows someone who has one. But almost invariably when the discussion turns to what needs to be done, the person at the center of the play – the entrepreneur if you will – has a misconception about [...]
In 1993, I wrote a paper entitled, How Ubiquitous Free Communication will Alter the Status Quo. I noted that because of electronic chat rooms [Prodigy, AOL and Compuserve] as more women became enamoured of the connectivity options available to them via a ubiquitous global network, that the divorce rate would rise dramatically. I [...]
Back in the 1970's I went to work for Alberts – the publishing and record company – in Sydney, Australia. Back in those days the entire music business ran with publishing and record deals that these days are regarded as usurious and unfair. Back then songwriters hardly ever got legal advice before signing a contract, [...]
Have you ever noticed how the media is sometimes used as a weapon of mass destruction? Example: News Headline: Jews are Ruining the Economy! Result: Krystallnacht and 6 million Dead Jews. Rupert Murdoch wields News Limited as his private editorial rapier, slashing, trimming, opining and burning. Burning institutions, politicians, industrialists, bankers, entrepreneurs. [...]
Bob May was a guest on The Science Show a couple of weeks ago. Or Lord May to all of us plebs. He was born in Australia and has variously been Chief Scientific advisor to the British government, President of the Royal Society, and a host of other titles too many to include here but [...]
The Disagreement about Blogs There are two point two new Blog sites created for every second of every day of the year. (around 175,000 per day.) The blogosphere doubles every 236 days! Presently, there are around 77 million blogs,It has been predicted that within three years, 50% of all content online will be user-generated. [...]