One of the most difficult things to do these days is to focus. There are so many distractions vying for our time, and while we may think that we can multitask, parallel process, and generally do everything, the reality is that we still live our lives in a linear way and to achieve great things [...]
I have a lot of interactions with students these days. I teach a class of students who are primarily going to graduate in the next few months with degrees in media and communication. In addition I have a research project that involves PhD students from the sciences in interviewing CEO’s of corporations in high tech [...]
Isn’t it amazing that in a world in which so many things are so obvious, so many people keep on ignoring the signs. When there is so much momentum for change so many people keep thinking “same”. Steve Jobs had a great instinct for the signals of change and the way that one mans infrastructure [...]
It looks like it is going to be a big year. This year I will be back at University Of Wollongong teaching in the Arts Faculty – the same subject as last semester, ARTS301. I had tremendous feedback last semester from students. The subject is really about helping those about to graduate to understand how [...]
Last weekend my wife and were guests with a friend who is a barrister, and on the way to becoming a judge, all being well. We were talking about the mobile devices that we each had. He does not have one. No iPhone, no iPad, no Blackberry – not even a good old fashioned mobile [...]
Digital technology empowers and it destroys. As the legacy silos entrench themselves and become more polar in their approach the silos start to crumble. It happens in business and more of that later. As is incredibly visible right now, it happens in politics. Sometimes those silos are not really about the leader or the policy [...]
We all exist in networks of people. Before the industrial revolution they were close knit and very local. Fast forward through the industrial revolution and the ability to travel far and fast and into the digital era and we all have complex and vast networks of connections. All of those connections have influence on our [...]
Next week is the start of the spring semester at university and I am back at the Arts Faculty of the University Of Wollongong for a reprise teaching the Digital Communications course I initiated last year and one other course. DIGC302 is a course that I have developed that last year was a huge amount [...]
Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is [...]
What is the biggest brand? There are some big big brands out there. Every year more brands vie for visibility and dominance. The reason is that every brand that gets share of mind – and trust – can generate huge revenues… Let’s think about some of the great trusted brands in the world, and some [...]