You would think that it might be reasonable to assume that good companies aspire to provide great customer service, wouldn’t you. Some companies establish customer service as their primary goal. The bigger the company, the more the focus on the customer, in my view. But how much do we, as customers, help them to achieve [...]
Amazing isn't it. We are a week in to a new Prime Minister. We are perhaps only days away from a Federal Election being announced. The probability is that there will be a deal done with the miners over the super profits tax before an election is announced… Why else would you announce an election, [...]
Pretty much everyone that I meet has a pet project that they want to take to market, or knows someone who has one. But almost invariably when the discussion turns to what needs to be done, the person at the center of the play – the entrepreneur if you will – has a misconception about [...]
This is the third article in this series entitled: The Economics of Video Entertainment Part 1 Here Part 2 Here For the last couple of days I’ve been leading up to talking about the individual value proposition as to why people purchase, watch, read or listen to certain types of content. Hedonic pricing [...]
A few months ago I blogged about the cost of entertainment and how even a weekend surf at the beach was likely to cost car parking fees, barbeque facilities use fees and of course, GST on the ice, petrol, esky contents, (surf) board wax and zinc cream. In other words it’s hard for the [...]
Given the attention of Governments to file sharing, it would appear that the Global Financial Crisis (GFC) was obviously caused by you sharing a copy of Lily Allens “Fuck you very much”. We have Ministers flying all over the world to discuss how to criminalize 15 year old kids who can’t yet vote. These [...]
The fastest growing and most successful Companies in the World are the proof against an increased attention by anyone to the importance of Copyright and Trademark. For sometime I have been lobbying hard against Australia’s involvement in ACTA. Lobbying Koltai? Is that what you call it? Well yes. I don’t have access in [...]
If you’re on the way to Chicago this weekend, why not catch a movie – Choose this one (Chicago weekend plans) and the producer will buy you a beer. Tucker Max, American author turned Film Producer is about to bring his latest novel onto cinema screens in Chicago and he wants the whole world [...]
Prologue: Most of us remember the Blair Witch Project and it’s phenomenal box office success based on a number of web pages suggesting it was a real occurrence. Mythology – The Aftermath – The Legacy – The Filmmakers That was an exceptionally clever piece of PR marketing, resulting in one of the highest [...]
All over the world, bankers, economists and Governments are watching the growth of Facebook with envy.Imaging getting a hundred million new customers between April and September. Wow. Pretty good stuff. Wouldnt it be great if we could grow the the country's economy the same way. Well – the good news is – there is a [...]