A study was recently completed by the Rensselaer Polytechnic Institute into the smallest number of people that through exerting influence in a network, can bring about change. Apparently the number is slightly less than 10% – provided that the core base is highly committed and not prepared to change themselves. This has quite significant implications [...]
Its a question that anyone who is in marketing will ask at a meeting. Its a question that should help us define how to start a campaign. Maybe its not the only question that we should ask, though. How about, “Why’s your customer….?” Why is your customer going to respond to your campaign? Why is [...]
Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing [...]
In Australia we are in the early stages of a federal election. The interesting thing about this election is that it was preceded first by a “palace coup” in which the deputy Prime Minister essentially ousted the existing and elected PM. This took place, it appears, as the result of the party apparatchiks determining that [...]
(Our previous article was the first upset.) This time, Canadians have made the top ten list of countries that are “out to get” the content industries. They share this dubious honour with the following countries. Priority Watch List (Links retrieve country specific pdf reports.) Argentina Canada Chile Costa Rica [...]
Can’t be done say the experts. Well what if a company was going to build out a 1 GB per second internet backbone that would allow you to do so? Google yesterday announced their intention to do just that. On their Blog at Think big with a gig: Our experimental fiber network they [...]
I received a letter today from Optus with my comments in parentheses and italics. Here is what it said: Dear Valued Customer (What is the problem here? Optus can address the envelope to me personally, but can't invest in a data base that personalizes the letter itself? What sort of technology company is this?) Firstly [...]
At Uni, I read Economics. With Social Networking being such a large part of current online lives, I wish I had also read for a degree in Sociology or at least Anthropology. Economists are rapidly becoming irrelevant as the mainstays of popular thinking on the correct way to run an economy. There are [...]
Those of you who live in the city and are able to get broadband via cable or via ADSL with all you can eat plans…. you don't know how lucky you are! Here in the Australian bush – not that where I live is bush really – its just a place where Telstra was stingy [...]
Given the attention of Governments to file sharing, it would appear that the Global Financial Crisis (GFC) was obviously caused by you sharing a copy of Lily Allens “Fuck you very much”. We have Ministers flying all over the world to discuss how to criminalize 15 year old kids who can’t yet vote. These [...]