This is not really a story about marketing. However it is something that you might want to know and to think about if you like food. We eat quite a bit of fish in our household. I normally buy fish at a little hole in the wall fish shop in Kiama. The shop is tiny. [...]
Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is [...]
In the last week a major report has been released in the UK on the state of IP and economic growth. This is really quite significant because what it serves to do is to look at the issues of copyright and patenting not from the subjective point of view of corporations in the content industry, [...]
I spent the weekend in Byron Bay with my old friend, Wayne Young, talking about movie production, new business models for content and how the digital world is changing everything… Wayne was responsible for some of the great Australian communication memes of the 70's and 80's including the “Its Time” campaign for the Labour Party [...]
Last night on Australian TV's #1 political debate program, the highly innovative Q and A, we saw live TV at its most innovative… audience participation Iraq style…
Here is a video made as a Group Project work by some of the students that are in the BCM 301 class at UoW this year. I thought it was really good work…
Amazing isn't it. We are a week in to a new Prime Minister. We are perhaps only days away from a Federal Election being announced. The probability is that there will be a deal done with the miners over the super profits tax before an election is announced… Why else would you announce an election, [...]
If you are in any doubt about which parts of the climate change debate are true or false, check out this video of Sir David Attenborough talking through what part of CO2 is man made, and what part is natural…
Here is a brilliant interview with Brian Eno – musician, record producer, artist – talking about what he does, why he does it, and how he does it… The interesting thing is that you could apply his advice with regard to music to almost any endeavor requiring innovative thinking! (and a tip of the hat [...]