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Toyota: How Negative Customer Experience Can Destroy A Great Brand

By admin

In 2005 I bought a Prius. Its been a tremendous car. Fuel efficient, quiet, inexpensive to run. In fact it was so good I decided that when it hit 100,000 k’s instead of trading it I would keep driving it. At 140,000 k’s I thought I would find out how much it would be worth [...]

The Growing Difference Between Price And Value All Driven By The Brand

By Chris Gilbey

I had dinner with Johnny H on Sunday night, and he was telling me that he was in the process of selling his Beemer because it was about to hit a bit inflection point in terms of depreciation – 150,000kms. My Prius had its 140,000km service on Tuesday (yesterday) so I thought maybe I should [...]

LACIE – The Rolls Royce of External Hard Drives…… (I don’t think so!)

By Tom Koltai

Eighteen Months ago, I bought a 1 Terrabyte Lacie Big Ethernet Drive from a reseller on eBay for $530.00 (advertised with a three year warranty).   I purchased the Lacie because a friend of mine who was in the video production game told me, “You can’t go past the Lacie drives, they’re indestructible.”   On [...]

Energy, Media, People

By Chris Gilbey

Some people are in denial about climate change. But that already puts a pejorative spin on the concept, doesn't it? And some people are in denial about peak oil. As long as you believe in one of the two above read on… Over the next few years we are going to have to solve a [...]

The Dangers Of Continuing To Do The Same Thing

By Chris Gilbey

For some time (a couple of years, I think) I have been blogging about the problems in the global economy. My belief has been that with the transition from national economies to one single global and connected economy some sectors would find themselves in a boom while others were crashing. At the moment everything is [...]

I'd Like To Have:

By Chris Gilbey

There is an neat app on Facebook that enables you to send video mail to other people. Very simple to use. I would love to see this kind of an app for a regular blog. Ideally something that enables me with no more than a couple of clicks, to be able to initiate recording a [...]

The China Media Industry / Reaching the Chinese Consumer.

By chrisbroad

The China Media Industry / Reaching the Chinese Consumer.

 

China’s sustained economic development is probably the greatest driving force of the advertising market. As the country develops, its citizens will have a better standard of living, and hence consumers are more willing to spend on goods and services. This is especially true for the top tier market. Competition among firms becomes more aggressive as they attempt to reach out to more people in mainland China and also as they move into the second and third tier markets.

 

All these account for the expansion of this industry as the media, advertising agencies and companies vie for consumer’s attention. But what makes this market unique is the expansion of …

Longo Toyota. Why they're number One

By Richard McKinnon

Ever bought a new car? Not pleasant is it, usually ? The last unreconstructed bastion of sleaze bags with asymmetrical information; ie they know what cars cost. You don't. They know how that disparity can cost you a lot. They sell every day. You buy irregularly. Here in LA cars are king. We drive a lot. So [...]

Gas Consumption in America

By Richard McKinnon

George Bush wants America to cut its dependence on foreign oil. But he has no plans to mandate car manufacturers to better gas consumption figures. The consequence may be that American car makers go out of business. For the past few years, Ford have concentrated on huge gas guzzler SUV's. American car makers can make small [...]

Green cars have a long way to go

By Richard McKinnon

Green is good, right? Try and buy a green car. There's Prius. Here, in Santa Monica, there's an eight week waiting list for the mere 80,000 cars to be sold in the US this year. Santa Monica, by the way, is the epicenter of Prius worldwide.So they don't do too many deals. They don't have [...]