Digital technology empowers and it destroys. As the legacy silos entrench themselves and become more polar in their approach the silos start to crumble. It happens in business and more of that later. As is incredibly visible right now, it happens in politics. Sometimes those silos are not really about the leader or the policy [...]
We all exist in networks of people. Before the industrial revolution they were close knit and very local. Fast forward through the industrial revolution and the ability to travel far and fast and into the digital era and we all have complex and vast networks of connections. All of those connections have influence on our [...]
While the media is all doom and gloom, for some there is boundless optimism. I have been asked to do several pitches in the last two weeks, two to companies that are expanding into new areas and want to make sure that they capture all the market potential that they see, and one to a [...]
Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing [...]
The movement to mobile is incredible, isn’t it? I have been reading up on data relating to the growth of mobile over the last couple of days so that I can deliver a reasonably coherent lecture on a number of issues relating to mobile to first year communication students at UoW. At the same time [...]
The earthquake that hit Japan has to be one of the most tragic events of the last few years – and there have been a few! Over the last 6 or 7 years I have spent a fair bit of time in Japan, always on business. Its a country that I truly love. Actually that [...]
I came across an interview with Michael Chugg earlier today, via a posting in Facebook. (Amazing that Facebook now appears to spread news in the long tail better than any other technology). He was talking about the lack of support for new and emerging musicians by commercial radio in Australia. Obviously a comment of this [...]
The economics of content. Way back in another lifetime there was a great music publisher by the name of Lou Levy. Lou had a lot of great sayings, that I believe he originated. His son, Leeds, used to toss these sayings out from time to time to make a point. One of them was, “There [...]
People invariably don't understand how marketing works. Even marketers don't understand. They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product. They think that if they shout louder, they will get their ideas across more effectively. The reality is that they marketers are generally like [...]
I have had a number of branding jobs over the last few months. What is interesting about developing brands is that every job is totally different. Developing a brand architecture for an enterprise requires for there to be a real insight into how the model works, what the underlying brand promise is, and most of [...]