This is not really a story about marketing. However it is something that you might want to know and to think about if you like food. We eat quite a bit of fish in our household. I normally buy fish at a little hole in the wall fish shop in Kiama. The shop is tiny. [...]
Its a question that anyone who is in marketing will ask at a meeting. Its a question that should help us define how to start a campaign. Maybe its not the only question that we should ask, though. How about, “Why’s your customer….?” Why is your customer going to respond to your campaign? Why is [...]
Yesterday was a busy day… in fact the whole week was crazy when I come to think about it. But yesterday more than most days… In the morning I attended an event to mark 50 years of friendship between Korea and Australia. (I was there as the proxy for Professor Gordon Wallace from ACES where [...]
Last night I went to a belated Thanksgiving dinner at some friends, one of whom is American. One of the guests was a journalist who I haven't seen for at least 15 years – Bruce Elder. (Bruce is one of the most knowledgeable music journalists I have ever met and was incidentally a big supporter [...]
I wrote a week ago about buying Belgian chocolate, and talking to the chocolatier and finding out about what goes into the average chocolate bar. We all know about the Chinese milk scandals involving replacing milk solids with melamine. If you go to your local supermarket and buy garlic, you will probably find that it [...]
Last weekend I went to some friends for lunch. There were two other couples there. One of the guys was in his mid to late 60's and was an ex-Senator from South Australia. I didn't realize that he was a Liberal at the outset, but should have figured it out. I tried to avoid getting [...]
Another Koltai Rant of a personal nature. It would appear to me that the Supreme Court in New South Wales is more interested in clearing it’s docket than ensuring that justice is served. This might be because yesterday, I lost my case (filed in March 2007) against Tricom Equities. Or it might be [...]
From Wikipedia: The word Christmas originated as a compound meaning “Christ's Mass”. It is derived from the Middle English Christemasse and Old English Cristes mæsse, a phrase first recorded in 1038. In the Northern Hemisphere, this time of year is recognised as the end of shortening days and the beginning of lengthening days. The [...]
Delegates to the ACTA discussions are now safe and sound back in their home countries convinced that they have been successful in aiding in stamping out copyright infringement. History has taught us that every-time the music industry or Government enact prosecutorial or legislative actions against file sharing, the resulting pushback always seems to trump [...]
Given the attention of Governments to file sharing, it would appear that the Global Financial Crisis (GFC) was obviously caused by you sharing a copy of Lily Allens “Fuck you very much”. We have Ministers flying all over the world to discuss how to criminalize 15 year old kids who can’t yet vote. These [...]