American Apparel are smart marketers. They have just set up the first retail shop on Second Life to sell clothes to the games avatars. The PR value is tremendous. Second Life is frequented by smart young hipster types. Perfect Match with American Apparel buyers. Apparel shops are springing up everywhere in trendy America. They play off [...]
Several weeks ago I posited to one of my friends in advertising that she should put the global corporate HQ of her new agency in a building in Second Life. Now I see that Creative Commons is doing just that!. This blog is useful in that it provides good thinking on the kind of programmers [...]