People invariably don't understand how marketing works. Even marketers don't understand. They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product. They think that if they shout louder, they will get their ideas across more effectively. The reality is that they marketers are generally like [...]
Prologue: (purloined from http://www.fourthturning.com/html/boom_generation.html) The Boom Generation (Prophet, born 1943-1960) basked as children in Dr. Spock permissiveness, suburban conformism, Sputnik-era schooling, Beaver Cleaver friendliness, and Father Knows Best family order. From the Summer of Love to the Days of Rage, they came of age rebelling against the worldly blueprints of their parents. As their [...]
Or – The Havenots become the Haves. Preamble It’s a well known fact that when placed under restricting circumstances, all animals will look for an escape or release from the restriction. “The Internet treats censorship as a malfunction and routes around it.” – John Perry Barlow. ——————————————————————————————————————————– The Article IRC stands for [...]
We live in what most people would call a democracy. But there is a bit of fantasy associated with that description, don't you think? The government through its policy announcements is driving more and more towards a centrally controlled economy. And by the way, that is probably not a bad thing, given the [...]
Or – How to increase Record Sales…… A few years ago (1994), a well known Australian journalist told me the secret of Journalism. “Tom, if you want to get published, just have something contrary to say about someone famous or a hot political subject and every journo in the land will want to ‘quote [...]
We all remember Mr. Miyagi. (The Karate Kid, Movie, 1984) Throughout history, things come and they go. To obtain the polish, the wax off procedure has to be as detailed as the wax on. Galileo – The earth is flat, the earth is round. Radio – Newspapers with 24 hour old news, Radio with [...]
The statistics tell a different story. But they also show that there is a trend toward newer media: – Blogs are now used by 24% of Internet users, up from 13% in 2006 – Social networks are now used by 26% of Internet users, up from 17% in 2006 – Videocasts are now used by [...]
Tomorrow will be a great day for the future of Australia’s communication infrastructure. The technical engineering folk and tele-communication company suits will convene to discuss the industries perspective on Fibre to the home Broadband at the Observatory Hotel Sydney with the culmination being a conference participant jointly prepared statement of Industry sentiment and conference [...]
The Internet is the great business model disruptor – with Social Networks and P2P file sharing providing the key mechanisms for disrupting content based businesses. We share ideas, opinions, thoughts, and music and video with increasingly large communities of family, friends and strangers. However, lurking behind the notion that “information wants to be free” is [...]
It is interesting to see how the entertainment sector is shaping up in Australia given the changing global market conditions. In December 2008 EzyDvd was put into administration close on the heels of Destra being put into receivership. Were they victims of the changing business environment globally, or were they victims of overreaching business ambitions [...]