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Why Businesses Need Professional Help

By admin

While the media is all doom and gloom, for some there is boundless optimism. I have been asked to do several pitches in the last two weeks, two to companies that are expanding into new areas and want to make sure that they capture all the market potential that they see, and one to a [...]

Getting Past The CO2 Debate And Into Profiting From It

By admin

I recently got into an extensive FaceBook conversation/debate with someone that was somewhat ridiculous, but we all do stupid things from time to time. This debate was about CO2 emissions and the role of man. The person on the other side of the debate is a big fan of Lord Monckton, the media shill who [...]

The One Simple Step To Marketing Success

By admin

Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing [...]

Radio Didn't Kill The Music Star. The Golden Rule Did.

By Chris Gilbey

I came across an interview with Michael Chugg earlier today, via a posting in Facebook. (Amazing that Facebook now appears to spread news in the long tail better than any other technology). He was talking about the lack of support for new and emerging musicians by commercial radio in Australia. Obviously a comment of this [...]

Your Customer's Customer

By Chris Gilbey

The economics of content. Way back in another lifetime there was a great music publisher by the name of Lou Levy. Lou had a lot of great sayings, that I believe he originated. His son, Leeds, used to toss these sayings out from time to time to make a point. One of them was, “There [...]

The Practical Realities of Growth and Sustainability

By Chris Gilbey

Podcasts – or more importantly time shifted audio content – are, I believe, one of the great information accelerators of our age. I subscribe to a number of feeds mainly from NPR in the US, the BBC in the UK and the ABC in Australia. I listen to them in the car on my commute [...]

Beatles Tube

By Chris Gilbey

Amazing isn't it…? There are only two major recording artists that are not legally available as digital downloads – one is AC/DC and the other is The Beatles. But someone has now put together all of the Beatles songs and videos into a “YouTube” styled interface so that you can access them all in one [...]

The Hunt for Billy Joel and GAME-ON-DUDE

By Tom Koltai

  OR <?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” />  Why the Music Industry is Losing Money…..   Whilst researching statistics for an article I am doing, I came across a little historical gem.   The first CD ever issued back in 1982 was “<?xml:namespace prefix = st1 ns = “urn:schemas-microsoft-com:office:smarttags” />52nd Street” by Billy [...]

Alberts – House Of Hits

By Chris Gilbey

On Tuesday evening I went to the launch party for the new book, “House Of Hits”. This is a book written by Jane Albert that examines the Australian music publishing, recording and broadcasting dynasty, the Albert family. I worked for Ted Albert during the 70's building the record label during the early days of John [...]

Imagine downloading 85 movies a minute.

By Tom Koltai

Can’t be done say the experts.   Well what if a company was going to build out a 1 GB  per second internet backbone that would allow you to do so?   Google yesterday announced their intention to do just that. On their Blog at Think big with a gig: Our experimental fiber network they [...]