A study was recently completed by the Rensselaer Polytechnic Institute into the smallest number of people that through exerting influence in a network, can bring about change. Apparently the number is slightly less than 10% – provided that the core base is highly committed and not prepared to change themselves. This has quite significant implications [...]
If you are completing your degree at university and going into the work force it can be a daunting challenge – if you choose to allow that. It is natural to feel some trepidation about going into a new and seemingly foreign environment. However, if you look at the data, which is always a good [...]
Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is [...]
What is the biggest brand? There are some big big brands out there. Every year more brands vie for visibility and dominance. The reason is that every brand that gets share of mind – and trust – can generate huge revenues… Let’s think about some of the great trusted brands in the world, and some [...]
There is the story of the little girl that asks her father if there are any other kind of fairy stories except for the ones that start, “Once upon a time…..” and her father replies, “Yes dear, there are also those that start with If I am elected….”. Well he said he [...]
Today we present a point of view that will offend many, please few, but will attempt balance the mainly conservative viewpoints and opinions that Perceptric strives for. “Conservative? Hah!” I can hear from the peanut gallery. “Conservative my arse! Koltai you’re nothing but a leftwing Bolshevist commie agitator.” Thank-you. You are right on [...]
Unashamed Commerce Division (I am a director and shareholder in Vquence) Vquence has just launched a new product. It is a low-touch Online Engagement Platform. It helps VIPs to kick-start their engagement in online social networks and make the most of it for their career. With this product Vquence is initially targeting politicians, who want [...]
The Disagreement about Blogs There are two point two new Blog sites created for every second of every day of the year. (around 175,000 per day.) The blogosphere doubles every 236 days! Presently, there are around 77 million blogs,It has been predicted that within three years, 50% of all content online will be user-generated. [...]
I spent part of my day yesterday with an industrial behavioral Psychologist. Nope, he was not psyching me, but he was making interesting observational commentary. “It amazes me that when I take the train, walk through the station, or even around the streets of Sydney, everyone appears to be totally immersed in their [phone] [...]
The statistics tell a different story. But they also show that there is a trend toward newer media: – Blogs are now used by 24% of Internet users, up from 13% in 2006 – Social networks are now used by 26% of Internet users, up from 17% in 2006 – Videocasts are now used by [...]