People invariably don't understand how marketing works. Even marketers don't understand. They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product. They think that if they shout louder, they will get their ideas across more effectively. The reality is that they marketers are generally like [...]
In the USA we see the RIAA take action against the ilk of the Pirate Bay and solo parent mothers and individual students. But when was the last time they actually took on the RICO organized crime DVD distributors? The RICO funded, managed and controlled Web sites advertising hundreds of movies for once only [...]
I went and saw “Across The Universe” this afternoon. What an incredible movie! This movie truly redefines the possibilities of the cinema This movie is like an acid trip. It is so visually rich… the music production is outstanding… the songs: well, we are talking here about The Beatles, so how could you go wrong. [...]
Its like the scene just before the big battle in Lord of the Rings. Except now I am not sure which side is the which…. Microsoft and Google. A deal between MS and the BBC is cooking. MOU signed between the parties. And this is going to allow MS to mine the Beeb's content. Certainly [...]
Sony is running late with the PSP launch. This has got to be a body blow for the company notwithstanding the announcement today that IBM is on track, using the Sony 'cell' chip that is at the heart of the PSP, to build a new supercomputer. The new supercomputer, codenamed Roadrunner, is expected to be [...]
Youtube started. Came from nowhere to huge numbers. Free video posting. Revver went further. Put in static ads. Now comes LuLu. You join. Pay a fee then share in the overall fee total at the end of the month depending on how many times your piece of content is viewed by everyone else. The search [...]
US retail sales of video game hardware, software and accessories hit a record $10.5 bln in 2005 as strong demand from portable gaming gadgets offset weakness in console players, says NPD Group The old record was $10.3 bln in 2002. 6% higher than the $9.9 bln of 2004. Big movers were portables like Nintendo Ds, GameBoy Advance and Sony [...]
Video games sold a record 10.5 billion US dollars in 2005 retail. This was on the back of Sony's PSP and Nintendo's DS launch yet Game Boy Advance still held half the portable 1.6 billion dollar market. Consoles struggled last year. But 2006 is the year of Playstation 3, xBox 360 and Nintendo Revolution. All [...]
I was talking to Colin Seeger earlier today, and he told me about a friend of his who uses his PSP at wifi hotspots with Skype as his mobile phone option….. I wonder how fast this will catch on?
CBS will stream NCAA basketball live online. Neat. Millions of fans. Dozens of colleges. Gamblers galore. And not enough games on TV despite the blanket coverage of all the regional tournaments. So CBS gives us another way into it. Doesn't this mean every Starbucks will become college ball central as laptops, PDA's and PSP's get tuned to [...]