A Business Model For Giving Imagine a new business model based totally on philanthropy. Imagine for one minute that a brand company, let’s call them Pepsi, offers a feature in a game, let’s call it Farmville, a facility whereby the gamer can invoke Pepsi making a donation to a charity. The deal [...]
This is what is ahead for us according to a new, about to be published, report co-authored by Stanford research scientist Terry Root…. story by Seth Borenstein here: _Hundreds of millions of Africans and tens of millions of Latin Americans who now have water will be short of it in less than 20 years. By [...]
World Swim for Malaria takes place on Saturday, 3 December. It's a striking idea for a worthy cause. Get a million people to swim that day and raise money to fight malaria, still a scourge of the tropics. It's one guys' idea. An Australian in the UK, Rob Mather; who did 'something' in 2003 for a young [...]