A section of my Introduction to the Responses to Digital Economy Future Directions Consultation Paper By Thomas P. Koltai, on Behalf of Perceptric Pty. Ltd. Submitted 10th of February – Before the Governments National FTTH rollout announcement and before the ACCC ruling against Telstra on last mile local loop. – A section of my [...]
Interesting to see the data that is coming out about marketing to mobile phones. Projected expenditure on marketing/advertising over wireless networks (according to Visiongain) may go to $602 million in 2009, from $104 million in 2005. RBC Capital reckons it will reach $1.5 Billion by 2010. Verizon are projecting that mobile advertising will get 25% [...]
Very good panel discussion today on infrastructure. John Craven from Terranovate was a stand out presenter providing insights into China technology infrastructure roll out. Some of the data is staggering: Currently there are: 388,000,000 Mobile phones in circulation350,000,000 Fixed line phonesOver 12 Billion SMS messages were sent out over Chinese New Year40,000,000 people use colour [...]
Two new websites to capitalize on everyone's camera phones. An English site, Scoopt and US site in development, Spy Media offer payment for news worthy photos. Consumers send in photos by multimedia messaging service MMS or mobile email. The companies, essentially clearinghouses or photo agencies, sell the pics to mainstream media, then cut a percentage back to the original [...]