Your privacy. Is it worth anything? Actually its worth quite a lot. But ironically it is only when it can be aggregated with the information about others that it starts to build real value. Its highly valued by those people who want to sell you things. Because nowadays a tremendous amount of the messaging that [...]
It looks like it is going to be a big year. This year I will be back at University Of Wollongong teaching in the Arts Faculty – the same subject as last semester, ARTS301. I had tremendous feedback last semester from students. The subject is really about helping those about to graduate to understand how [...]
This year has been incredibly busy. Next year looks set to be even busier – in my life certainly. As we all seemingly accelerate toward the adoption of more toys, more technology, with more speed and more connectivity, I find myself seeing more clearly what is happening on another plane, and find that many of [...]
Last weekend my wife and were guests with a friend who is a barrister, and on the way to becoming a judge, all being well. We were talking about the mobile devices that we each had. He does not have one. No iPhone, no iPad, no Blackberry – not even a good old fashioned mobile [...]
A study was recently completed by the Rensselaer Polytechnic Institute into the smallest number of people that through exerting influence in a network, can bring about change. Apparently the number is slightly less than 10% – provided that the core base is highly committed and not prepared to change themselves. This has quite significant implications [...]
While the media is all doom and gloom, for some there is boundless optimism. I have been asked to do several pitches in the last two weeks, two to companies that are expanding into new areas and want to make sure that they capture all the market potential that they see, and one to a [...]
Its a question that anyone who is in marketing will ask at a meeting. Its a question that should help us define how to start a campaign. Maybe its not the only question that we should ask, though. How about, “Why’s your customer….?” Why is your customer going to respond to your campaign? Why is [...]
Next week is the start of the spring semester at university and I am back at the Arts Faculty of the University Of Wollongong for a reprise teaching the Digital Communications course I initiated last year and one other course. DIGC302 is a course that I have developed that last year was a huge amount [...]
Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is [...]
Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing [...]