I have a lot of interactions with students these days. I teach a class of students who are primarily going to graduate in the next few months with degrees in media and communication. In addition I have a research project that involves PhD students from the sciences in interviewing CEO’s of corporations in high tech [...]
I was at a conference yesterday in the nearby town of Nowra. It was put on by and for local business people. As the organizer, Linda, said to me, its the kind of event that when times are tough, small business people should participate in and attend. I talked about disruptive technologies and how they [...]
I am in Geelong today. I had to give a brief talk at a breakfast forum of scientists and business people yesterday morning which was a follow on from a previous event in Melbourne. It was hosted by Deakin University and built on feedback from the last business forum breakfast event that the Centre of [...]
If you are completing your degree at university and going into the work force it can be a daunting challenge – if you choose to allow that. It is natural to feel some trepidation about going into a new and seemingly foreign environment. However, if you look at the data, which is always a good [...]
Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is [...]
So someone calls you up and says that they want to buy your company. You take a deep breath and then say, let’s talk… There are a lot of wrinkles in selling your business. The main one is that most people are so unused to the concept that they stumble at the first fence…. Imagine [...]
People invariably don't understand how marketing works. Even marketers don't understand. They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product. They think that if they shout louder, they will get their ideas across more effectively. The reality is that they marketers are generally like [...]
Last night I went to a belated Thanksgiving dinner at some friends, one of whom is American. One of the guests was a journalist who I haven't seen for at least 15 years – Bruce Elder. (Bruce is one of the most knowledgeable music journalists I have ever met and was incidentally a big supporter [...]
It seems that the election yesterday has resulted in close to a dead heat between the major parties – a hung parliament. This can be seen as a major problem in that it can stop legislation going through, or, as I like to think, a huge opportunity for good sense. And this is why: When [...]
In Australia we are in the early stages of a federal election. The interesting thing about this election is that it was preceded first by a “palace coup” in which the deputy Prime Minister essentially ousted the existing and elected PM. This took place, it appears, as the result of the party apparatchiks determining that [...]