If you are completing your degree at university and going into the work force it can be a daunting challenge – if you choose to allow that. It is natural to feel some trepidation about going into a new and seemingly foreign environment. However, if you look at the data, which is always a good [...]
Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is [...]
So someone calls you up and says that they want to buy your company. You take a deep breath and then say, let’s talk… There are a lot of wrinkles in selling your business. The main one is that most people are so unused to the concept that they stumble at the first fence…. Imagine [...]
People invariably don't understand how marketing works. Even marketers don't understand. They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product. They think that if they shout louder, they will get their ideas across more effectively. The reality is that they marketers are generally like [...]
Last night I went to a belated Thanksgiving dinner at some friends, one of whom is American. One of the guests was a journalist who I haven't seen for at least 15 years – Bruce Elder. (Bruce is one of the most knowledgeable music journalists I have ever met and was incidentally a big supporter [...]
It seems that the election yesterday has resulted in close to a dead heat between the major parties – a hung parliament. This can be seen as a major problem in that it can stop legislation going through, or, as I like to think, a huge opportunity for good sense. And this is why: When [...]
In Australia we are in the early stages of a federal election. The interesting thing about this election is that it was preceded first by a “palace coup” in which the deputy Prime Minister essentially ousted the existing and elected PM. This took place, it appears, as the result of the party apparatchiks determining that [...]
In the last couple of days I have been involved in meetings with two fairly substantial companies on behalf of a client. Both publicly listed, one is a manufacturing company that has a large slice of the market in Australia for its products (Company 1). The other is a company that is a relatively new [...]
Eighteen Months ago, I bought a 1 Terrabyte Lacie Big Ethernet Drive from a reseller on eBay for $530.00 (advertised with a three year warranty). I purchased the Lacie because a friend of mine who was in the video production game told me, “You can’t go past the Lacie drives, they’re indestructible.” On [...]
Another Koltai Rant of a personal nature. It would appear to me that the Supreme Court in New South Wales is more interested in clearing it’s docket than ensuring that justice is served. This might be because yesterday, I lost my case (filed in March 2007) against Tricom Equities. Or it might be [...]