You would think that it might be reasonable to assume that good companies aspire to provide great customer service, wouldn’t you. Some companies establish customer service as their primary goal. The bigger the company, the more the focus on the customer, in my view. But how much do we, as customers, help them to achieve [...]
It looks like it is going to be a big year. This year I will be back at University Of Wollongong teaching in the Arts Faculty – the same subject as last semester, ARTS301. I had tremendous feedback last semester from students. The subject is really about helping those about to graduate to understand how [...]
This year has been incredibly busy. Next year looks set to be even busier – in my life certainly. As we all seemingly accelerate toward the adoption of more toys, more technology, with more speed and more connectivity, I find myself seeing more clearly what is happening on another plane, and find that many of [...]
Last Thursday I went our for my morning walk with my wife, Robyn. She told me that we had a problem with our washing machine. She thought that the motor had given up the ghost. We have had it for some time so we decided not to bother with calling a repair man and to [...]
Digital technology empowers and it destroys. As the legacy silos entrench themselves and become more polar in their approach the silos start to crumble. It happens in business and more of that later. As is incredibly visible right now, it happens in politics. Sometimes those silos are not really about the leader or the policy [...]
We all exist in networks of people. Before the industrial revolution they were close knit and very local. Fast forward through the industrial revolution and the ability to travel far and fast and into the digital era and we all have complex and vast networks of connections. All of those connections have influence on our [...]
Its a question that anyone who is in marketing will ask at a meeting. Its a question that should help us define how to start a campaign. Maybe its not the only question that we should ask, though. How about, “Why’s your customer….?” Why is your customer going to respond to your campaign? Why is [...]
I have been involved in a few start up companies and I have helped quite a few others to get their businesses cranked up, funded, and operational. I have also advised many more that their ideas, their companies – were not ready for prime time. Regardless of whether the ideas are fully formed one thing [...]
Yesterday was a busy day… in fact the whole week was crazy when I come to think about it. But yesterday more than most days… In the morning I attended an event to mark 50 years of friendship between Korea and Australia. (I was there as the proxy for Professor Gordon Wallace from ACES where [...]
Amazing, isn’t it? Everyone wants to get rich quick. The reality is that most people who get rich do it slowly. If you get lucky along the line and make a kazillion fast, that is a great outcome for you. But the reality is that to do so, you probably were going to do it [...]