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Musings On A Sunday Afternoon.

By admin

Last weekend my wife and were guests with a friend who is a barrister, and on the way to becoming a judge, all being well. We were talking about the mobile devices that we each had. He does not have one. No iPhone, no iPad, no Blackberry – not even a good old fashioned mobile [...]

Getting Past The CO2 Debate And Into Profiting From It

By admin

I recently got into an extensive FaceBook conversation/debate with someone that was somewhat ridiculous, but we all do stupid things from time to time. This debate was about CO2 emissions and the role of man. The person on the other side of the debate is a big fan of Lord Monckton, the media shill who [...]

Marketing Yourself

By admin

I have been involved in a few start up companies and I have helped quite a few others to get their businesses cranked up, funded, and operational. I have also advised many more that their ideas, their companies – were not ready for prime time. Regardless of whether the ideas are fully formed one thing [...]

Building Strategic Relationships and The Role Of Media

By admin

Yesterday was a busy day… in fact the whole week was crazy when I come to think about it. But yesterday more than most days… In the morning I attended an event to mark 50 years of friendship between Korea and Australia. (I was there as the proxy for Professor Gordon Wallace from ACES where [...]

How Do You Get Rich Quick?

By admin

Amazing, isn’t it? Everyone wants to get rich quick. The reality is that most people who get rich do it slowly. If you get lucky along the line and make a kazillion fast, that is a great outcome for you. But the reality is that to do so, you probably were going to do it [...]

Let The Force Be With You

By admin

If you are completing your degree at university and going into the work force it can be a daunting challenge – if you choose to allow that. It is natural to feel some trepidation about going into a new and seemingly foreign environment. However, if you look at the data, which is always a good [...]

What Is The Biggest Brand – And Why

By admin

What is the biggest brand? There are some big big brands out there. Every year more brands vie for visibility and dominance. The reason is that every brand that gets share of mind – and trust – can generate huge revenues… Let’s think about some of the great trusted brands in the world, and some [...]

Changing Brand Behavior

By Chris Gilbey

Have you noticed that even as we see the power of digitization modifying business and, in my view driving productivity gains into the consumer marketplace, we also see regulation of the worst kind creeping into the system? Lets talk about productivity gains for a minute. The power of the smart phone. New apps are coming [...]

Catch A Fire

By Chris Gilbey

I spent the weekend in Byron Bay with my old friend, Wayne Young, talking about movie production, new business models for content and how the digital world is changing everything… Wayne was responsible for some of the great Australian communication memes of the 70's and 80's including the “Its Time” campaign for the Labour Party [...]

Things Are Moving Fast…

By Chris Gilbey

Amazing isn't it. We are a week in to a new Prime Minister. We are perhaps only days away from a Federal Election being announced. The probability is that there will be a deal done with the miners over the super profits tax before an election is announced… Why else would you announce an election, [...]