People invariably don't understand how marketing works. Even marketers don't understand. They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product. They think that if they shout louder, they will get their ideas across more effectively. The reality is that they marketers are generally like [...]
Amazing isn't it…? There are only two major recording artists that are not legally available as digital downloads – one is AC/DC and the other is The Beatles. But someone has now put together all of the Beatles songs and videos into a “YouTube” styled interface so that you can access them all in one [...]
Systems evolve over time. Look at the eco-system that drives most of the western world. It has been around for a relatively short time in historical terms. It is a sub-set of capitalism that may now be showing signs of weakness as a continuing driver for wealth creation. I’m talking about consumerism. Consumerism is assumed [...]
Here is a pic I got sent in the mail this morning – ironically by someone who is in the DVD manufacturing business. Funny but ironic isn't it, that even the people who are in the business get the sense that the industry may be on the wrong track…
OR <?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” /> Why the Music Industry is Losing Money….. Whilst researching statistics for an article I am doing, I came across a little historical gem. The first CD ever issued back in 1982 was “<?xml:namespace prefix = st1 ns = “urn:schemas-microsoft-com:office:smarttags” />52nd Street” by Billy [...]
This is the third article in this series entitled: The Economics of Video Entertainment Part 1 Here Part 2 Here For the last couple of days I’ve been leading up to talking about the individual value proposition as to why people purchase, watch, read or listen to certain types of content. Hedonic pricing [...]
I discovered that little people – that is 2 year olds love to stand on DVD’s on wooden polished floors and go skating. This does not bode well for the DVD’s. I was ripping “White Noise” to add to the growing digital media collection that we enjoy in this house and when the [...]
I was in Sydney yesterday for a meeting. In the car on the way up I had been listening to a BBC podcast and an author was interviewed about her new book (How to Live: A Life of Montaigne in One Question and Twenty Attempts at an Answer). Pardon my ignorance but I had never [...]
One of my old friends, Anthony Clarke, is one of the biggest Dylan fans I know. He has all Dylan's albums and has spent a small fortune accumulating a collection of bootleg vinyl, DVD's, CD's – you name it – of Bob Dylan performances. I used to have a relationship with Bob Dylan's publishing company, [...]
Prologue Has anyone noticed how cheap Home Media players are becoming? The latest price is $35.00 (hard-disk separate.) Available on Ebay. Those chaps over in Hollywood must be a religious bunch, every Blockbuster film release is these days accompanied with the prayer shawls (being ironed) the yamulkas being brushed and the nails being [...]