Digital technology empowers and it destroys. As the legacy silos entrench themselves and become more polar in their approach the silos start to crumble. It happens in business and more of that later. As is incredibly visible right now, it happens in politics. Sometimes those silos are not really about the leader or the policy [...]
While the media is all doom and gloom, for some there is boundless optimism. I have been asked to do several pitches in the last two weeks, two to companies that are expanding into new areas and want to make sure that they capture all the market potential that they see, and one to a [...]
Next week is the start of the spring semester at university and I am back at the Arts Faculty of the University Of Wollongong for a reprise teaching the Digital Communications course I initiated last year and one other course. DIGC302 is a course that I have developed that last year was a huge amount [...]
Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing [...]
I first met Leon Kane Maquire in 2009 when I was asked to write a commercialization strategy for the Australian Centre of Research Excellence for Electromaterials (ACES). When I start work on a project that requires strategy I normally start with the people, and ask them to tell me why they are doing what they [...]
I have started a blog for those of my students who want to stay in touch with matters relating to convergence, media and communications at www.perceptric.wordpress.com. I am going to be changing this blog in the next two weeks to be focused on my consulting business and on how Intellectual Property businesses can benefit from [...]
Its the end of the semester here and my teaching gig is coming to a close. Its been very interesting and a lot of fun and its also been a learning experience. 115 students in the course, and 22 in the tutorial that I teach, and then 7 in the other course that I teach… [...]
It seems that the election yesterday has resulted in close to a dead heat between the major parties – a hung parliament. This can be seen as a major problem in that it can stop legislation going through, or, as I like to think, a huge opportunity for good sense. And this is why: When [...]
The EFF has a pretty useful reference page in place for anyone who wants to get a quick update on some of the most vexation questions about IP – particularly with respect to media. (Tip of the hat to John Pin for pointing it out). The reality is that we are moving into a really [...]
Amazing isn't it. We are a week in to a new Prime Minister. We are perhaps only days away from a Federal Election being announced. The probability is that there will be a deal done with the miners over the super profits tax before an election is announced… Why else would you announce an election, [...]