Its a question that anyone who is in marketing will ask at a meeting. Its a question that should help us define how to start a campaign. Maybe its not the only question that we should ask, though. How about, “Why’s your customer….?” Why is your customer going to respond to your campaign? Why is [...]
I recently got into an extensive FaceBook conversation/debate with someone that was somewhat ridiculous, but we all do stupid things from time to time. This debate was about CO2 emissions and the role of man. The person on the other side of the debate is a big fan of Lord Monckton, the media shill who [...]
Next week is the start of the spring semester at university and I am back at the Arts Faculty of the University Of Wollongong for a reprise teaching the Digital Communications course I initiated last year and one other course. DIGC302 is a course that I have developed that last year was a huge amount [...]
I have been involved in a few start up companies and I have helped quite a few others to get their businesses cranked up, funded, and operational. I have also advised many more that their ideas, their companies – were not ready for prime time. Regardless of whether the ideas are fully formed one thing [...]
The earthquake that hit Japan has to be one of the most tragic events of the last few years – and there have been a few! Over the last 6 or 7 years I have spent a fair bit of time in Japan, always on business. Its a country that I truly love. Actually that [...]
It seems that the election yesterday has resulted in close to a dead heat between the major parties – a hung parliament. This can be seen as a major problem in that it can stop legislation going through, or, as I like to think, a huge opportunity for good sense. And this is why: When [...]
Eighteen Months ago, I bought a 1 Terrabyte Lacie Big Ethernet Drive from a reseller on eBay for $530.00 (advertised with a three year warranty). I purchased the Lacie because a friend of mine who was in the video production game told me, “You can’t go past the Lacie drives, they’re indestructible.” On [...]
On Tuesday evening I went to the launch party for the new book, “House Of Hits”. This is a book written by Jane Albert that examines the Australian music publishing, recording and broadcasting dynasty, the Albert family. I worked for Ted Albert during the 70's building the record label during the early days of John [...]
Late last year I was speaking to industry representatives about the outcome for the iiNet court case. They all believed that it was a lay down misère, (in favour of themselves). After all, there was little old iiNet, a small (by world standards) ISP and there were thirty-four financially well heeled complainants. (Just on [...]
When I was a little boy, growing up, my mother attempted to instill into me some manners. For example, on the subject of visiting I learnt never to arrive somewhere [a private house] without a gift for the matriarch of the household. Regular readers would be aware that I enjoy growing Bonsai or [...]