Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing [...]
You are an aspiring songwriter, and you get a shot at writing the theme song for a new TV series. It might be successful. It might not. You don’t know, but you do know that the guy who came up with the idea had one of the longest running series in the history of British [...]
OR <?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” /> Why the Music Industry is Losing Money….. Whilst researching statistics for an article I am doing, I came across a little historical gem. The first CD ever issued back in 1982 was “<?xml:namespace prefix = st1 ns = “urn:schemas-microsoft-com:office:smarttags” />52nd Street” by Billy [...]
(Our previous article was the first upset.) This time, Canadians have made the top ten list of countries that are “out to get” the content industries. They share this dubious honour with the following countries. Priority Watch List (Links retrieve country specific pdf reports.) Argentina Canada Chile Costa Rica [...]
The RIAA is about to offload it’s position of most globally hated industry body onto the mantle of our elected representatives. Which country? Well they’re starting with the ACTA participants. And they’re doing a damn fine job. Against all the evidence, they have managed to convince the US Congress who in [...]
I am sure that we have all been victims or observed the playground bully at work.And some of my readers may even have pulled wings off fly’s. I’m ashamed to admit that I did. Although I am pleased to announce that my magnifying glass torturing of ants and fly’s ceased when I was about 9.As [...]
Errata: It's been pointed out to me that Facebook just passed the three hundred million user mark and not the four hundred million. – Which obviously indicates early signs of dementia perhaps, on my part. – Hat-tip to David Goldstein from Link. In Australia, the formation of a credit union can be organised with 500 [...]
A Business Model For Giving Imagine a new business model based totally on philanthropy. Imagine for one minute that a brand company, let’s call them Pepsi, offers a feature in a game, let’s call it Farmville, a facility whereby the gamer can invoke Pepsi making a donation to a charity. The deal [...]
It looks like online games might be about to change the way media and advertising companies interact with the Internet. Believe it or not, the most expensive real estate in the world is a little red barn. Nearly 40,000,000 million Farmville players have purchased one. It uses up exactly 3 squares of virtual [...]
This week, Simon and Garfunkel are touring SA and WA. Simon & Garfunkel gigs When State Gig Cost Tuesday 30 June 8pm SA Adelaide Entertainment Centre Hindmarsh $97.50 (C Res)–$358.50 (gold) Tickets on sale: 17 April Gig Info Thursday 2 July 8pm WA Burswood Dome $98.50 (C Res)–$359 (gold) [...]