In 2005 I bought a Prius. Its been a tremendous car. Fuel efficient, quiet, inexpensive to run. In fact it was so good I decided that when it hit 100,000 k’s instead of trading it I would keep driving it. At 140,000 k’s I thought I would find out how much it would be worth [...]
You would think that it might be reasonable to assume that good companies aspire to provide great customer service, wouldn’t you. Some companies establish customer service as their primary goal. The bigger the company, the more the focus on the customer, in my view. But how much do we, as customers, help them to achieve [...]
This is not really a story about marketing. However it is something that you might want to know and to think about if you like food. We eat quite a bit of fish in our household. I normally buy fish at a little hole in the wall fish shop in Kiama. The shop is tiny. [...]
A study was recently completed by the Rensselaer Polytechnic Institute into the smallest number of people that through exerting influence in a network, can bring about change. Apparently the number is slightly less than 10% – provided that the core base is highly committed and not prepared to change themselves. This has quite significant implications [...]
We all exist in networks of people. Before the industrial revolution they were close knit and very local. Fast forward through the industrial revolution and the ability to travel far and fast and into the digital era and we all have complex and vast networks of connections. All of those connections have influence on our [...]
I recently got into an extensive FaceBook conversation/debate with someone that was somewhat ridiculous, but we all do stupid things from time to time. This debate was about CO2 emissions and the role of man. The person on the other side of the debate is a big fan of Lord Monckton, the media shill who [...]
There are several resources that you might find useful that I am posting here if you part of the DIGC302 that I am teaching. For those of you who are taking DIGC302 you may find the completed work from last year’s students interesting. V-Store Group – Consumer Trends and User Interface Consultation – Preliminary Document [...]
I’ve been at a conference on the Gold Coast of Queensland for the last two days on the commercialization of Intellectual Property. Last night I got talking to a young PhD student who is trying to figure out what to do with his life. He registered for the conference because he is looking for a [...]
I was talking to my friend Roo, this morning, as we walked on the beach with our wives… and it was an absolutely beautiful morning. He said that the QE2 (that is the Quantitative Easing policy announced by Ben Bernanke during the last week, not the ship…) was set to release so much money into [...]
Amazing to think that it wasn't too long ago that EMI Records ruled the waves… This was the company that in the '60's brought us the Beatles, The Beach Boys, Gerry And the Pacemakers, Freddy And The Dreamers… Pink Floyd, Frank Sinatra, Dean Martin, Cliff Richard, The Band… And then more recently artists such as [...]