I was at a conference yesterday in the nearby town of Nowra. It was put on by and for local business people. As the organizer, Linda, said to me, its the kind of event that when times are tough, small business people should participate in and attend. I talked about disruptive technologies and how they [...]
While the media is all doom and gloom, for some there is boundless optimism. I have been asked to do several pitches in the last two weeks, two to companies that are expanding into new areas and want to make sure that they capture all the market potential that they see, and one to a [...]
If you are completing your degree at university and going into the work force it can be a daunting challenge – if you choose to allow that. It is natural to feel some trepidation about going into a new and seemingly foreign environment. However, if you look at the data, which is always a good [...]
Every day there is more competition for share of mind. More billboards, more radio ads, more TV ads, more blogs, better search capabilities… on and on it goes. In this chaos of brand noise how do you get your own personal brand noticed? There are some very simple steps that can be taken. Its amazing [...]
Podcasts – or more importantly time shifted audio content – are, I believe, one of the great information accelerators of our age. I subscribe to a number of feeds mainly from NPR in the US, the BBC in the UK and the ABC in Australia. I listen to them in the car on my commute [...]
You may have seen reference in the media to a new Rolling Stones documentary “Stones In Exile” shot during the year long orgy that the band conducted during the recording of Exile On Main Street – which is about to be re-released. As you would expect the Stones have been doing some PR to support [...]
We are living in a constantly changing world. More of those changes are taking place than we have ever experience before, and for some reason people are shocked by much of the change. But we shouldn't be. Much of what is taking place should not really be surprising, because it is largely predictable. All this [...]
I have been doing some research. It started with me wanting to find out a bit about what Peter Drucker, the world famous management guru, had been doing in Frankfurt before he left Germany. This was as a result of an idea I had for a story built around an anedcote about Peter Drucker that [...]
This is Part II in a series of articles entitled: The Economics of Video Entertainment In yesterdays article, I commented that : At Perceptric, we have commenced an attempt at applying our P2P Value method against the relatively new science of hedonic valuation. Early results have enabled us to see patterns that are [...]
I was in Sydney yesterday for a meeting. In the car on the way up I had been listening to a BBC podcast and an author was interviewed about her new book (How to Live: A Life of Montaigne in One Question and Twenty Attempts at an Answer). Pardon my ignorance but I had never [...]