Pretty much everyone that I meet has a pet project that they want to take to market, or knows someone who has one. But almost invariably when the discussion turns to what needs to be done, the person at the center of the play – the entrepreneur if you will – has a misconception about [...]
The radio in the car is tuned to Nova 96.9. My partners choice (she’s younger than I), but I find their irreverent format suits my tastes, mostly. Recently, I have started to become annoyed enough to want to change stations. In prime time, before little boys and girls are asleep in bed, Nova [...]
How often have you been accosted at the supermarket by that nice lady wanting you to try her biscuits, cheese, processed meats, fresh juice. In most retail businesses the promotional aspects include giving away free samples to allow customers to sample the offering. In days of old (the 1950’s) there were only 3 [...]
In the beginning was the Internet and the investors wanted to know – “But from where will we make our money?” (Sounds more authentic when said with a yiddish accent….frum vere vill ve mak our money?) So Business to Business E-Commerce became the catch phrase of the day. B2B will give the investors a [...]
My wife just came across an old newspaper cutting – an article from The Sydney Morning Herald, with some future predictions from technology entrepreneurs… I was among them. This is what the article attributes to me (interesting from 8 years into the future to see what punditry I was up to then!): Chris Gilbey, a [...]
I am trying to juggle many things at the moment – consulting to two companies, fund-raising for another which I am the co-founder of, helping a CEO of another with his fund-raising, and finding ad sponsors for yet another in which I am an investor… I caught up with one of my fellow investors and [...]
Sydney; Los Angeles Immediate Media release 3 November 2005 <?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” /> Influence Marketing Company Launched. Perceptric, a new international Strategy and Influence marketing company has been launched in <?xml:namespace prefix = st1 />Sydney, Los Angeles, and shortly Tokyo, to work with companies in the United States, Australia [...]